The Rising Demand for Digital Marketing Roles in 2021
With a rapid rise in ecommerce and remote work, digital has become an overnight reality for millions of businesses. Consumers in most parts of the world have been staying indoors, while most businesses had to shut their physical doors and get their employees to work from their homes. This means that brands and consumers alike are now faced with online being the top, if not the only option to transact. According to the latest CMO Survey, 56% of businesses are changing their go-to-businesses models to capitalize on digital opportunities.

Clearly, traditional marketing is taking a backseat, with brands relying more than ever on their digital strategies. This shift has put enormous demands on digital marketing. How is this change impacting the digital marketing career

As an industry teeming with opportunities, digital marketing has been creating career options that didn’t even exist ten years ago. But today, with businesses thrust into this new environment, the demand for professionals with digital skills who can help them successfully navigate this new landscape is soaring. According to a report by Burning Glass Technologies, four out of 10 job positions in marketing demand professionals to have digital marketing skills.

As such, the future outlook for careers in digital marketing is extremely bright, especially for those with the expertise and background in marketing or those willing to invest the time and effort into learning new skills.

Digital Marketing Salary Trends for 2021