Are you doing social media marketing the right way or the wrong way?

Here are some of the mistakes you should avoid to get the best out of social media marketing

1. Inconsistency: be consistent with your social media posts. This doesn't mean you should post daily, it can be 5 times every week or daily if you wish. Just be consistent with the days you choose.

How to solve this?
Have a content calendar.

2. Posting to much: you should avoid this as well. The fact that you have a lot of content ideas doesn't mean you should choke your customers.
with it. Post moderately.

3. Too much of promotional post: while the aim of every business is to make sales, your post should not only be about selling. Educate more than you sell.

How to solve this?
Apply 80/20 rule.

4. Using the wrong hashtags: hashtags are meant to give your post more reach. Know the right and the best hashtags for your business.

5. Posting the wrong content on social media platforms: you must understand the social media platforms. This will allow you to know the right content for each platform. For example, Instagram is not the right platform for written content. You must include image(s) or video(s).

General way to fix these mistakes

You can avoid these mistakes by

1. Learning social media management

Or

2. Hire a social media manager.

What have you learn from this post?