As we are now aware that nowadays, a lots of transactions are made online.

Infact that is where the real money is.

So as a business owner getting thousands of people to see what you are selling is impossible expect you are leveraging the internet to reach out to your potential customers .

But when it comes to online marketing. There are some of factors you need to know when it comes to selling your product or services online

First, you need to build what we call "know, like and trust".

But as a new brand or company who is just starting out .

How do you make total stranger buy your product or services?


This online marketing strategy is known as value based Marketing. Meaning GIVE AND TAKE

To make people build that trust between your clients or customer you need to offer that what we call High value content offer [ HVCo


What is HVCO means is something valuable that solve a particular problem your customer are having.. and it can also be called a lead magnet

What this HVCO does is it attract your potential clients or customer.

How?

Let's say, you are into catering service and you know that asking a neighbor or unprofessional cook to make your ceremony delicacy may result having a bad taste which may make your invited quest no to feel entertained then you can know create a lead magnet about the problem, tell them how to prevent it and offer your service as a solution..

Hope you get it?.
The basic idea about the own thing is to offer a solution to your customers most burning problem

How do you create a HVCO/ lead magnet?.

A lead magnet can be inform of a free report or ebook, a video presentation, white paper and free webinar.

Whatever you want to create from the aforementioned list, just know that the lead magnet must be highly perceived value. Not just creating a junk pdf book or video.

After creating your lead magnet, the next to do is to give it a well compelling name that make it irresistible for your potential customer not to request for it

If you have zero idea what to call it, here are proven headline you can use to make it irresistible.

Here are timeless formula for your HVCO Titles

X ways to achieve [ desirable thing] without doing [ undersirable thing].. eg. 7 ways to get fat belling without going to gym

[Do difficult thing] in [specific period of time] even if [ short coming] .

How to eliminate [ biggest problem] without doing [ things they hate]

Achieve [ deserable things] like [ an expert] even without [ some things expected].

Where ever you see [ ] you use what is expected in your business
So after creating the lead magnet and the Title, it is now time to attract your potential clients or customer to yours lead magnet but before then you need to set up a optin page that ask for either their email address or Whatsapp number so that you can be able to sell your product which is your solution to them.

If you are using Whatsapp to promote your business then you can have the save your number so that they can be able to view your status and as well buy what you are selling

Or if you choose to use email marketing to promote your business, now that you have their email address you can then be sending the valuable content that will move them till they buy your product or service

Because in online marketing. We have 4 different set of people

1 buy now mode
2 information gathering mode
3 problem aware mode
4 problem unaware mode

By using this lead magnet strategy, you will be able to capture all the 4 categories and actually selling to all of them over time by providing enough value to them

Lastly, getting traffic. For those of you reading this content TRAFFIC is what we call people online. So to get enough people to request for our lead magnet there are two ways to go about it.
1 free traffic
2 paid traffic

The two traffic works well just that the free traffic is always time consuming and take lots of consistent actions before you can actually see your result while paid traffic is what makes the money roll in fast .. using Facebook ads to target your potential customer will increase your chances of selling to large number of people.. imagine you are promoting your offer to about 10,000 people daily for a week.

Do you realize how much you we make from what you are selling

However this strategy is a skill which requires a some knowledge on how to set things up perfectly

So If you really want to make use of this strategy to acquire more customer online or you want me to build this system for you .. you can message me on WhatsApp @ +2349039838651 and I will see how I can help you get started

This is one of the proven strategy that enable you to sell to total stranger If applied well

If you are the type that just run ads to your website or store.. it is right time you look into this strategy so that you won't be wasting your ad spent