Keyword Research is a critical part of any success on the Internet. As the Internet has evolved, keyword research has become very relevant to business’s getting visitors to their websites. In the beginning most people selected cool names for their Web properties ie. Google, Yahoo, Ebay and ClickZ. Other companies, with strong brand recognition, used their brand names for their Web presence ie.

Coke.com, IBM.com, Dell.com. The companies were afforded access to their own brand names, as trademarked names are protected from anyone else using them on the Internet.

Generic Keywords

Many large corporations also acquired short, easy to remember, generic domain names that pertained to their businesses or products. This was done to further enhance their Internet presence. People tend to remember generic domain names more easily, because these are the words that we use in our everyday spoken language.

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Examples:

Bank of America – Loans.com
U-Haul – Trailer.com
Honda – Motorcycles.com and Scooters.com
Bayer – Aspirin.com
Barnes and Noble – Books.com
Disney – Movies.com
Monster.com – Jobs.com
Travelocity – Vacations.com
Procter and Gamble – Toothpaste.com and Laundry.com
Search Engine Traffic

Today Keyword Research is more important than ever. We now know how people find the things they are looking for on the Internet. Most, about 90%, use words or phrases similar to common everyday spoken language. Also, most people use search engines to find what they are looking for.

The major search engines – Google, Yahoo, Msn and Ask.com deliver more than 95% of all traffic to websites. If you want to receive any traffic, your site must appear within the first three pages of the search engine results for the keywords you have chosen.

Generic Domain Names

When doing keyword research, we suggest people choose long tail, generic terms for their domain names. Generic words or search terms are what most people enter into the search box, found near the top of every browser.

All single word domain names, and most two word domain names have already been taken by users or speculators. It is still possible, however, to get a three or four word generic domain name that receive significant amounts of traffic.

More Specific Searches

More people are now searching using three and four words, rather than one or two words. This is a result of better education, in how the Internet functions, and how search engines work. We have learned that using single or two word searches, bring to broad search results, often with a lot of irrelevant Web sites and information.

This then requires additional searching using more specific search words. By using longer, more specific search terms from the start, we have found that we are able to get the results that we want faster and easier.

It has recently been reported, that the average search on Google consists of a four word phrase.

Examples:

“best price for binoculars”
“cosmetic surgeon in Philadelphia”
“Anti aging skin care”
“All inclusive vacation resorts”
“Celine Dion concert tickets”
“Granite kitchen counter top”

It is easy to see, that entering a longer search string will bring more specific results from the search engines. Many three and four word domain names are still available, doing good Keyword Research will help you find them

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