UK fruit lager company Jubel has announced that it has raised £2.7 million in an investment round to support its expansion.

The round included Nigel Wray, Stephen Hemsley, a former CEO of Domino’s Pizza Group, and CEO of Primary Health Properties Harry Hyman, as well as further backing from drinks distributor C&C Group.

The brand produces craft lager cut with fruit, which is brewed with British hops and barley as well as fruit extracts sourced from a sustainable, organic British farm. The alcoholic beverages are also vegan, gluten-free and have an ABV of 4%.

Jubel’s fruit-infused craft lager range includes peach, elderflower, grapefruit and mixed variations.

Michael Saunders, agency brands director at C&C Group, said: “The Jubel team have done a fantastic job of growing the brand significantly since we first invested back in 2019. It was a no-brainer for us to invest further in the brand and we’re very excited to continue supporting the growth of this new category space between lager and fruit cider that Jubel is pioneering.”

The brand is sold in Sainsbury’s, Waitrose and Whole Foods, with the retail channel making up 25% of its revenue.

SOURCE:https://brandspurng.com/2022/01/18/fruit-lager-company-jubel-raises-2-7m-in-funding/