Grow Your Career in 2022 - Marketing & Sales Programs
Edukero Digital Marketing Certification Program addresses your development needs.
You'll Adapt & Grow With Edukero's Live Online Learning.
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The Digital Marketing Certification Program is for anyone who wants to understand the key elements of building an effective digital marketing campaign.
Covering best practice and using case studies throughout, this course offers a practical guide to the core techniques in digital marketing.
Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that you can implement immediately.
The course covers all the key digital channels, including: SEO, PPC, Social Media, Content Marketing, Websites, Affiliate Marketing, Display Advertising and Email Marketing.
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This is a practical course for anyone involved with the hands-on management of digital channels.
You may be working client side or agency side, either in a digital marketing role or a broader marketing role.
No previous digital marketing experience is required.
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Planning integrated digital marketing campaigns
How to measure digital media effectiveness
Identify areas for improving performance
Targeting and persona development
Developing an online value proposition
Search engine optimisation (SEO)
Pay per click (PPC) marketing including Google Ads
Display advertising: formats, targeting and programmatic
Social Media: Facebook, Twitter, Blogging, Instagram, Pinterest, YouTube, LinkedIn
Content Marketing: developing a content calendar
Partner marketing including affiliate marketing
Online advertising including ad networks and behavioural targeting
Email marketing including personalisation and automation
Website content and copy
Digital analytics: an introduction to Google Analytics
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Our virtual delivery format is designed to deliver engaging and interactive experience using live sessions of content delivery,
group breakouts, exam, assignment, interactive polls, study materials, multimedia case histories and how-to-do workshops.
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