Salesforce Marketing Cloud is a digital marketing platform that can automate marketing through social media, email and SMS, mobile apps, websites, and more.

Companies are investing in the Salesforce Marketing Cloud (SFMC) to integrate all marketing channels into one location. In the end, marketers are able to deliver customized messages using the correct channel at the right moment.
Salesforce Marketing Cloud (formerly ExactTarget) is a Salesforce product that isn't built on the Salesforce platform. Instead, connectors are utilized to connect information between your primary Salesforce org as well as your SFMC account. When you connect to SFMC, you will be amazed at how effective this feature-rich software could be.
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What exactly is Salesforce Marketing Cloud Used For?
Salesforce Marketing Cloud is a marketing automation system that can be utilized to:

Email marketing.
Creation and management of content (emails templates for landing pages forms, images coupons).
Monitoring and sending SMS.
Mobile push notifications, which include in-app notifications.

Advertising on Social Media: [/b]plan and monitor your posts, and benefit from real-time engagement and detailed analysis.
Visually visualize the campaign automation and bring multiple channels together in one single view.
Advertising on targeted online platforms: identify similar audiences to those who behave like your existing high-value customers.
Websites are 'listening' and dynamically make pages more relevant to potential visitors' needs.
A powerful segmentation system that gives the ability to access a variety of attributes in your CRM as well as other sources.
Data management/ETL activities, e.g., the import of files, file transfers extract data, SQL query, filter, and script. Utilize these to create multiple-step workflows that automate.

[b]What is the main difference between Salesforce Sales Cloud and Marketing Cloud?
Marketing Cloud is designed for marketers, while Sales Cloud is for sales teams (which is the primary difference).

Sales Cloud manages the lead-to-revenue cycle (and more) and comprises items like leads orders, opportunities, and leads. Marketing Cloud manages marketing touchpoints throughout the entire lifecycle of a customer and thus connects to other data sources that are not part of Sales Cloud (e.g., website analytics, service case data, advertising data).

Salesforce is the CRM (customer database) platform that Sales Cloud is built on. Salesforce Marketing Cloud is not built on the Salesforce platform, but instead, connectors are used to transfer data bidirectionally between both. There are many reasons for this, but to put it in essence, Salesforce Marketing Cloud was an acquisition of Salesforce bought (ExactTarget); however, Sales Cloud was the original Salesforce product.

Which is better than Pardot Marketing Cloud and Pardot? Marketing Cloud?
Pardot is used to facilitate "considered purchases" when there are lengthy sales cycles, as well as many decision-makers. Marketing Cloud is the best solution for transactions across various marketing channels.

This means you will often hear Pardot is for B2B Marketing (Business-to-business) and Marketing Cloud is for B2C Marketing (Business-to-consumer) - which is a simple distinction but not always true.

The cost of Marketing Cloud is greater than the price of Pardot.

Should You Utilize the Marketing Cloud?
Your company should make use of Marketing Cloud if you:

Do you make transactions that have no long sales cycles
It is necessary to gather large amounts of behavioral information from multiple sources,
You're looking to segment your contacts with multiple data sets which aren't in the Salesforce core org
Have a competently technologically-savvy marketing team (or you're open to investing in Salesforce marketing cloud training)
Do you have money for spending!

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