Emeka Akumefule popularly known as Blaqbonez is a Nigerian rapper, songwriter, Singer and PR Genius.

The 26 year old artiste who started rapping during his undergraduate days at OAU has released over 5 projects during the span of his career including his critically acclaimed debut album “Sex Over Love“ released in 2021.

Asides from his obvious rap skills and singing talent, Blaqbonez has also carved a niche for himself in the Nigerian Music Industry courtesy of his unique PR strategies which he utilizes in promoting his songs.

From releasing weekly skits addressing and begging listeners to stream his single “Haba”, to consistently calling out A-list artistes to give him a chance, Blaqbonez has reached an unprecedented height in the Artiste marketing and PR ecosystem of the Nigerian music industry.

It is quite uncommon to see an Artiste push themselves with so much strategy and passion especially in an unconventional but relatable approach.

Some of Blaqbonez PR skits…


https://www.youtube.com/watch?v=kUWlWE-UFnI


https://www.youtube.com/watch?v=BDn4IDxUuBE

When he is not stirring up a diss in the hip hop community by proclaiming himself the best rapper in Africa, he is dropping lewd albeit comments on sex, love and pornography on his social media handles or dropping funny hot takes on trending topics.

Using megaphones to promote his singles in major markets and spots in Lagos is no strange activity to this artiste.

Blaqbonez makes effective utilization of his social media handles especially Tiktok, Instagram and Twitter and capitalize extensively on videos to market his brand and songs.

With special focus on issues pertaining to love and relationships which are no doubt hot cakes, Blaqbonez has been able to win his way into the hearts of thousands of music listeners across Africa. Some people who were not fans of the rapper initially fell in love after coming across some of his skits and freestyles.

We examine three major things we feel rising stars can learn from Blaqbonez and his PR strategies.

1. Consistency – For the stream “Haba” Campaign, Blaqbonez consistently dropped a skit every week for almost two months. Now that is key!! You don’t have to come up with the ideas and scripts all by yourself. Get a team of creative persons that can help you it out.

It doesn’t have to be videos, it can be carousels, tweets, pictures, stories or whatever other content you feel resonates more with your brand, relatable with your fans and will push you out more to the public.

The industry is saturated and asides talent, PR is also very important. Putting yourself out there consistently will ensure you are constantly in people’s faces.

2. Niche – Blaqbonez has discovered that his niche is Love and Romance and a mixture of rap and Alte music. Initially starting off as a rapper, Blaqbonez has experimented with singing although his singing experimentation are tilted more in line of the alternative genre of music created and coined by DRB lasgidi.

In the topics of Love and Romance, Blaqbonez has found his music niche, same way Zlatan has found his music niche in hustle, party and street music .

While versatility is welcomed and it is not that one wouldn’t explore or try other genre, it is important that one builds a core fan base with their niche music style and every one knows this is the type of music that is majorly associated with your brand.

3. Out Of The Box – Create something fresh, something unique. Nigerians and People across the world are in awe of unique and distinct content. This is an area Blaqbonez excels. His content are fresh and not repetitive.

Sometimes achieving this ideas is not his solo effort. You can also gather a team where the main focus will be on how to generate out of the box ideas for your brand and musical career.

We wish Blaqbonez the best in his career and we hope rising stars take a thing or too from the PR strategies Blaqbonez has employed over the years.

Source :

https://olaoluwaidowu.org/blog/2022/04/01/blaqbonez-three-things-rising-stars-must-learn/

Blaqbonez

i learn alot in this topic, op thanks.

Cc lalasticlala

I don't like his music but I admire his consistency and passion.