It is not hard to see the rise of direct selling brands in recent years. They are no longer a niche market, but instead have expanded and evolved into international players. The study we undertook was aimed at understanding how popular is direct sales brands and their search trends across the world, as well as trends that might be associated with them. We analyzed the data collected from Google Trends for each country where these brands are most popular, based on searches in 2017.

The number of individuals involved in direct selling is on the rise across Africa. The African direct selling market has shown a growth of 4% in the retail sales, i.e; about 1.9 billion USD.The most searched product category in africa where the cosmetic and personal care products. Botswana,a country in South Africa, has multiple direct selling brands such as herbalife and forever living. Longrich has been trending in search in Cameroon since two years, prior to which it was widely favored in Eswatini.

Now let's discuss the search trends in Europe. Talking about the popular product categories, wellness, cosmetics and personal care are popular, followed by household goods and durables. Doterra is the most searched direct selling brand in Romania. Previously it was popular in Costa Rica but now the popularity of the brand has been shifted to Romania.

The most popular direct selling brands in Asia, according to search popularity are Amway, Coway, Unicity, Shaklee, etc. These brands have high search popularity across multiple countries. In the research we conducted, it is found that Asian countries such as Malaysia, Indonesia, and Singapore are popular with multiple direct selling brands. Cosmetics-based companies such as Amore Pacific and perfect china are the most popular direct selling brands in Singapore. Amway is the most popular searched brand in Kuala Lumpur, the city in Malaysia.