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Vacancy For Head, Marketing & Membership. / Recruting For An Experienced & Innovative Marketer As Head Marketing / Vacancy For Head, Marketing Operations For A Manufacturing Firm In Lagos. (2) (3) (4)
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Vacancy - Head, Marketing by StreSERT: 1:39pm On Apr 14, 2022 |
Our client, who is a leading multichannel retailer and operators of the third largest supermarket chain brand in Nigeria, is looking to hire a Head, Marketing Location: Ibadan Reporting Line: Managing Director Job Objectives • Shepherd and guide a beloved brand, further endearing it to its loyal customers and introducing it to new ones in new markets. Lead development of SW Nigeria’s #1 retail chain! • Represent the client's brand and drive strategies to increase product awareness and profitable growth by observing the market, competitors and industry trends • Lead the marketing team to develop promotional campaigns to enhance client's brand image to the market and reach the target audience for each location. Principal Duties / Responsibilities Marketing and Brand Strategy • Internalize and contribute to the development of the company's overall mission and value proposition. Understand strategy for multiple business stakeholders and what factors drive performance; suggest ways to differentiate the client's market. • Develop marketing plans and maintain weekly, monthly, quarterly and annual marketing planning/calendaring that aligns with positioning and key objectives • Plan and execute marketing strategies for the organization and for new and existing products and services. • Drive collaboration with marketing associates and cross-functional teams across the organization to ensure campaigns result in customer acquisition and profitable sales growth. • Continually review changes to the market, consumer trends and the activities of competitors, and adjusting marketing plans if necessary. Customer Engagement and Loyalty • Measure and drive improvements in overall customer satisfaction, championing internal initiatives required to address customer concerns • Analyze consumer behavior and determine consumer personas. Develop systems and metrics for tracking customer retention and growth in share in wallet. • Identify opportunities to reach new customer segments and expand market share. Track resonance of value proposition to different customer segments and markets. • Oversee industry leading loyalty programs that endears customers to the brand. Communications and Tactics • Develop marketing’s overall media strategy and goals and associated implementation plan. • Work with creative media and other internal/external resources to ensure strategic alignment of content for marketing tactics; and share feedback with team to enhance quality of outputs. • Ensure client's brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional materials) • Develop brand bible and ensure its implementation across all channels including print, web and in-store. Financial management • Prepare and manage monthly, quarterly and annual budgets for the Marketing Unit • Understand effectiveness and role of various channels and reflect that in creative cost-effective allocation of resources, including generating earned media and. • Manage budget allocation and assess Return on Investment for every marketing effort. • Determine pricing strategies required to deliver on customer value proposition. Qualification • Bachelor’s degree in Marketing or Business Administration Qualifications/Requirement • A masters degree in a related field will be an added advantage • 10- 12 years of brand management, product management or agency related work experience in consumer facing industries. • Minimum of 4 years experience in a senior marketing leadership position • Broad base of experience in key areas of job responsibility. • Experience with social media marketing. • A professional certification in any related course would be an added advantage. Required Skills and Abilities • Ability to thrive in a constantly evolving, fast paced, dynamic environment. • Result-oriented with proven track record of leadership and taking ownership to produce exceptional results • Creativity and resilience- always looking for new ways to approach problems and drive business performance • Highly collaborative team player • Deep understanding of leading marketing strategies and practices • Excellent interpersonal and relationship building skills • Ability to make thoughtful data-driven decisions and communicate them effectively • Keen eye for detail and a result driven approach Method of Application: Apply by clicking - https:///38K8NDb |
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