But the bank’s Easter message was deemed distasteful and it generated outrage and outright condemnation. Many Nigerians on social media called out the bank, labelling the message as ‘insensitive’, ‘distasteful’, ‘mockery’, and demanding an immediate apology from Sterling Bank.
One of the many Nigerians @olajacs tweeted, “Dear Sterling Bank, it is not funny comparing the resurrection of our Lord Jesus Christ, the basis for our faith as Christians to Agege bread. That’s so insensitive”.
Another, angry Nigerian Duchess Adedoyin said, “This is such a distasteful mail to receive from Sterling Bank on Easter Sunday.
“That is a mail that the Bank needs to quickly recall and apologize to everyone that received it. Comparing the resurrection of Jesus to Agege bread…”.
Also, @AbubeGary expressed disapproval at the Sterling Bank’s message, “What a humiliating way to insult our Lord Jesus Christ. An institution like Sterling bank? Pity”
Sodji Adeleke Abraham in his angry tweets called on the Christian associations to take up the matter with the bank. “Christian Association of Nigeria, PFN, and other Christians should take this up. Coming from a bank that practices Islamic banking is totally unacceptable. “We demand an apology for this mockery.”
Sterling Bank was also getting bashed on Facebook, ” This is the most offensive post and senseless. I got this as an Easter greeting from this bank. Sterling bank you are going down except you respect what should be respected and fear what should be feared…,” said Gold Anuli on her page.
Joshua Falade in a lengthy post also condemned the message from the bank.
Part of the post read, “Like Agege Bread, He Rose: What a Disparage Comparison of Christ’s Resurrection By Sterling Bank! “The peak of aberration, dumbness, and disparage is Sterling Bank’s cheers about Christ’s resurrection this morning- LIKE AGEGE BREAD, HE ROSE! “I am disturbed at the depth of ineptitude, shoddiness, and insensitivity of a brand that counts on the patronage of the public, among whom are Christians to keep afloat to make such a grave and dangerous comparison. “While it is needless to fight on behalf of our own God as Christians and His Son who died for the ransom of the entirety of human race(God can defend Himself), Sterling Bank and motleys of individuals who have reduced Christ’s resurrection to a rise of a dough of bread often raised with yeast and bromide (a substance that is dangerous for consumption)need be reminded that they erred grossly in their comparison. Christ’s resurrection differs greatly from the rising of Agege bread. “We await SB to atone for her error by withdrawing that wishes with an immediate effect. Making a public apology may be necessary to salvage the damages she has done already to her brand. Other corporate brands may need to learn to avoid stoking an ember of crisis in a country already polarized by religion to avoid making light of some religious tenets that the adherents hold in high esteem. “Of course, if these wishes were made innocently to some other religions, by now, SB and whosoever make that mistake would be counting their losses. This will be too grave and must be avoided!” Another Nigerian Tanko Lami also expressed vexation on her page, “Sterling Bank Easter copy said “Like Agege, He rose” “Whether copy, creative or technical writing, this is an ugly sense of humour laced badly with disrespect to their customer’s faith. “This is a Bank! A Bank! An industry that is supposed to welcome everyone. Everyone including an slowpoke is your customer as long as he can afford to open an account… But you choose to personify Christ to Agege bread. “Nawaoh if you see the humor, please let me know.” Many also said that this is a mail that the bank needs to quickly recall and apologise to everyone that received it.

He's the bread of life, remember? So y'all should calm down

"Like agege bread, He rose"

That's nonsense ...

I am sure, the person behind this is a Muslim....

Sterling bank is mad, am closing all my account with them

Maybe to then, it was supposed to be funny to their customers but they eventually succeeded in making mockery of themselves and will surely loose many customers

amzee:
But the bank’s Easter message was
deemed distasteful and it generated
outrage and outright condemnation.
Many Nigerians on social media called out
the bank, labelling the message as
‘insensitive’, ‘distasteful’,
‘mockery’, and demanding an
immediate apology from Sterling Bank.

One of the many Nigerians @olajacs
tweeted, “Dear Sterling Bank, it is not
funny comparing the resurrection of our
Lord Jesus Christ, the basis for our faith
as Christians to Agege bread. That’s so
insensitive”.

Another, angry Nigerian Duchess Adedoyin
said, “This is such a distasteful mail to
receive from Sterling Bank on Easter
Sunday.

“That is a mail that the Bank needs to
quickly recall and apologize to everyone
that received it. Comparing the
resurrection of Jesus to Agege bread…”.

Also, @AbubeGary expressed disapproval
at the Sterling Bank’s message, “What
a humiliating way to insult our Lord Jesus
Christ. An institution like Sterling bank?
Pity”

Sodji Adeleke Abraham in his angry tweets
called on the Christian associations to take
up the matter with the bank. “Christian
Association of Nigeria, PFN, and other
Christians should take this up. Coming
from a bank that practices Islamic banking
is totally unacceptable.
“We demand an apology for this
mockery.”

Sterling Bank was also getting bashed on
Facebook, ” This is the most offensive
post and senseless. I got this as an Easter
greeting from this bank. Sterling bank you
are going down except you respect what
should be respected and fear what should
be feared…,” said Gold Anuli on her
page.

Joshua Falade in a lengthy post also
condemned the message from the bank.

Part of the post read, “Like Agege Bread,
He Rose: What a Disparage Comparison of
Christ’s Resurrection By Sterling Bank!
“The peak of aberration, dumbness, and
disparage is Sterling Bank’s cheers about
Christ’s resurrection this morning- LIKE
AGEGE BREAD, HE ROSE!
“I am disturbed at the depth of ineptitude,
shoddiness, and insensitivity of a brand
that counts on the patronage of the public,
among whom are Christians to keep afloat
to make such a grave and dangerous
comparison.
“While it is needless to fight on behalf of
our own God as Christians and His Son
who died for the ransom of the entirety of
human race(God can defend Himself),
Sterling Bank and motleys of individuals
who have reduced Christ’s resurrection to
a rise of a dough of bread often raised
with yeast and bromide (a substance that
is dangerous for consumption)need be
reminded that they erred grossly in their
comparison. Christ’s resurrection differs
greatly from the rising of Agege bread.
“We await SB to atone for her error by
withdrawing that wishes with an immediate
effect. Making a public apology may be
necessary to salvage the damages she has
done already to her brand. Other corporate
brands may need to learn to avoid stoking
an ember of crisis in a country already
polarized by religion to avoid making light
of some religious tenets that the adherents
hold in high esteem.
“Of course, if these wishes were made
innocently to some other religions, by now,
SB and whosoever make that mistake
would be counting their losses. This will be
too grave and must be avoided!”
Another Nigerian Tanko Lami also
expressed vexation on her page, “Sterling
Bank Easter copy said “Like Agege, He
rose”
“Whether copy, creative or technical
writing, this is an ugly sense of humour
laced badly with disrespect to their
customer’s faith.
“This is a Bank! A Bank! An industry that
is supposed to welcome everyone.
Everyone including an slowpoke is your
customer as long as he can afford to open
an account… But you choose to personify
Christ to Agege bread.
“Nawaoh if you see the humor, please let
me know.”
Many also said that this is a mail that the
bank needs to quickly recall and apologise
to everyone that received it.

All stupid lies; each glorious season headslammers will lash out at Christianity in this uncharitable manner. But thanks to God, the gates of hell cannot prevail against the Church of the Living God.

Am sure the bank staff that wrote that silly message was highly dehydrated... imagine that indolence

proff010:
Sterling bank is mad, am closing all my account with them

Me too.

NOTE: Sorry Sterling Bank, it's all over on this day

Confused Marketing strategy.

proff010:
Sterling bank is mad, am closing all my account with them

okay