It is known that press releases are one of the effective ways of doing promotion. But a press release can be more useful with the utilization of a backlink. Backlink plays a significant role in search engine optimization and it is the main source of reaching out to potential customers.

Therefore, it is perfectly intertwined with SEO. Without a backlink, the potentiality of a press release decreases.

A lot of people are still now unaware of the use of a backlink. But do you know that the process is way too easier? So, before link building with press release, you have to keep a few things in mind. And they are –

• Know the usage of it:

Before putting a backlink in your press release know the rules of how to put a backlink in any content. The most important rule of it is to use it two or three times in the content. Using it more will make the write-up a little bit complicated and less interesting. No one will read such a thing if you put too many backlinks in one content. It will damage its originality and true essence as well.

• Various anchor texts:

Anchor text is the main base of building a link. In the anchor text, you can use the keyword, name of the company, and special features of the company. Do not use the same words for anchor texts but use alternative things. In a press release using two to three backlinks, not more than that and variant anchor text will increase the chance of search engine optimization. It is one of the great strategies for a press release to reach out.

• Link different pages with each PR:

Make sure that you are using the backlinks for the same page. Use different pages for the different backlinks. The basic reason for putting a backlink is to give the reader a better understanding of the company and its service. If you add the same page for every link then the purpose of it won’t be fulfilled. Use various directories with each link.

These are a few tips and tricks for using backlinks. It will not only boost its reach but also gives flames t its effectiveness. However, now that you are aware of the strategies for using backlinks, it will be better to take a tour of the benefits of using them –

Drives referral traffic:

The traffic driven to your website is not always from Google or any big search engine. Referral traffic is also a great source of getting more engagement for the website. Referral traffic is created when people click the backlinks from any content. A single link on a popular website can bring more traffic to your website. These links are highly targeted and they will initially fulfill your purpose to reach the niche.

Builds brand authority:

For SEO backlinks from a popular website is very much helpful for any company. It assists to build the brand of your company. With a proper backlink, Google also indicates the website as an informative website. The high-quality links on the popular website will make a huge impact on search engine optimization. This also helps to present your company as an informative source of the industry.

Get huge exposure:

A massive exposure can be achieved through a backlink. You can also get exposure and recognition with it. If some reader comes across your company’s name linked in good content, then various companies would show interest in working with you. It is a great tool for everyone. Along with that, it also helps to do the SEO campaign even safer. The main focus of a link-building campaign will always be to improve the organic position of a website, but that doesn’t mean that it should be the only factor to use when evaluating the performance of the link-building effort.

These major advantages of the backlinks in a press release will immensely benefit any company. So, before publishing your press release, keep these aforementioned things in mind to garner more exposure. Get a better ranking with search engine optimization and reach out to more people.