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When It Comes To Facebook Ads Everyone Has It All Wrong! - Business - Nairaland

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When It Comes To Facebook Ads Everyone Has It All Wrong! by Nobody: 4:31am On May 07, 2022
The first thing they focus on is the image.

They get all…“we have to make it POP!”

And they commit the worst advertising sin of all…

They make their ads, well…look like ads!!!

Hear me when I say this…

Don’t make your ads look like ads.

Instead, make them look like the content that people are ALREADY consuming on Facebook.

Otherwise, you won’t cut through the sales resistance, skepticism, and noise on the platform…

Created by all the other ads screaming for your prospect’s attention.

This is how we ‘tickle the pixel’ and give the Zuck sunshine, rainbows, and baby giggles…

And he rewards us with better ad inventory.

Better placement in the newsfeed.

Cheaper CPMs…resulting in cheaper traffic.

Higher quality traffic.

Better buyers….

And higher ROI.

Okay, now… this brings us to step 2….

WHEN IT COMES TO TARGETING, FACEBOOK’S ALGORITHM IS SMART

Very smart.

Let it figure it out.

(Trust me, they will.)

But most people suffocate the pixel,

With audience targeting like…

Must be 31 to 34 years old.

Married with 2-3 children.

Drive a Range Rover Sport.

And live on Lagos Island.

And like gelato and Kanye West.

Seriously, relax.

Give them some room to work.

Their algorithm knows where the buyers are hiding…

And will find them for you.

Trust me.

(I really shouldn’t be teaching you this for free!).

But hold up buddy.

I’m not done.

THIS IS THE MISSING PIECE OF THE PUZZLE…

It’s the secret sauce.

And it all comes down to the words you use in your ads.

That’s right.

The copy.

When you get the words right, everything is cheaper.

Usually, a lot cheaper.

CPMs are stunningly lower.

Your cost per click drops.

Leads are cheaper.

And, as a result…

Your cost to get a customer is cheaper.

MUCH cheaper.

And you make a whole lot more money.

As for the words.

Keep it simple and use short sentences.

One thought per sentence, so you’re easily understood.

Don’t use words that make people think.

Make it easy to understand.

In terms of how much copy should you write?

It’s LONG copy for the win.

When it’s engaging, of course.

But it can’t just be long, for the sake of being long!

That ain’t gonna cut it.

Focus on being different.

Unusual.

And as DRAMATIC as possible!

Because your ads have to compete with funny skits, videos of dogs wearing shoes…

And… cute cat videos.

It’s a wild, wild, world out there.

There’s a war for attention taking place.

And you gotta be outstanding or you’ll be ignored.

Yeah, you’ll get some trolls, but you can’t make a cake without breaking some eggs.

However, what most people don’t realize is this…

If you get the psychology wrong, you can’t get words right.

But… If you follow these steps your ads will sell like crazy.

And before you say…

“But my business is different and this won’t work for me”.

Don’t forget we’ve done this in over 100 different niches…

And have generated millions in sales for our clients.

And this is working with excellent success for any product or service.

Selling at any price point.

And in any niche.

Which brings me to the last step.

These are just a handful of the smart tactics we use to radically and rapidly grow sales for our clients.

But look, these are just a handful of strategies we use to flood businesses with a torrential downpour of customers using Facebook Ads.

Wanna see them all?

Then we’ve got some good news for you…

Because we’ve just put together a brand new blueprint called “FACEBOOK ADS DOMINATION BLUEPRINT” that reveals…

“STEP BY STEP PROVEN PROCESS TO EXPLODE YOUR SALES, LEADS, AND TRAFFIC WITH FACEBOOK ADS IN 2022”

Learn more here: https://www.wealth-ideas.com/facebook-ads-domination/

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