WHO IS YOUR CUSTOMER?

HOW TO UNDERSTAND INTERNAL AND EXTERNAL CUSTOMERS

METHODS TO BOOST YOUR CUSTOMERS' BASE

Essentially create a clear customers experience vision
It's crucial to understand who your customers are
Make an expressive connection with your customers
Relate to customer feedback and act upon regular employee feedback for growth
Utilize a quality framework for the development of your team.
Why is Improving Customer Experience Essential For Businesses?
Positive customer experience is crucial for your business conquest because happy customers convert to loyal ones who help in increasing revenue. While it may seem like extra effort to focus solely on customer experience, it is worth it.

WHAT IS THE CORRELATION BETWEEN INTERNAL AND EXTERNAL CUSTOMERS?

How can you build on it to expand your business in today's fast-driven economy? These and many other business growth problems this manual will help you to solve. Business growth and sustainability are paramount to every profit-driven organisation.

In trying to respond to this question, many people would think only of the customer who purchases their company goods or services – the external customer.

It is not unexpected because it is usually complex for average employees to identify their customers when those customers are internal to the firm. And -as a result, these internal customers who are fellow employees often get little attention; traditionally, the focus is more on external customers.

It is splendid to want to serve the external customers more; it is essential to know that the quality of service the external customers receive is a role of the quality of service that the internal customers receive, called internal service quality.

Put differently, the quality of service the external customers receive relies on the quality of service the internal customers receive. Hence focusing more on the external service at the outlay of the internal service does not work. And the expense is impeded growth and profit.

To explain this further, I’d like to take you via the Service-Profit Chain.

A notion developed by a group of experimenters from Harvard University, the Service-Profit chain dissects the levers that translate good service into profitability. The research levers are represented by ties in an eight-link chain as depicted below.

THE SERVICE-PROFIT CHAIN
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Learn more ways to increase your Productivity Skills here, including the fantastic read-aloud topics for business growth
HERE >>>https://kingsmond..com/2022/04/how-to-attract-customers-for-business.html
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I'm a Business Psychologist, an HR Consultant & Content developer.