https://www.youtube.com/watch?v=cBFVE1wfH7Q


Twitter is a great marketing channel for driving traffic and generating leads.

In fact, 63% of Twitter users follow small businesses, it's no wonder that companies can see actual growth from this platform.

If you're not yet using Twitter for business purposes, or want to get better at it, keep reading.

You'll learn how you can use Twitter ad campaigns to reach the audiences you care about.

Do you already have a Twitter account?

If so, you know how to use its free functions: tweeting, following and customizing your profile.

But because businesses are meant to grow, so too is your social media presence.


Advertising on Twitter enables you to promote individual tweets or entire campaigns dedicated to specific objectives.

Businesses can choose between eight different objectives -- including app installs, video views, and website conversions -- and set audience targeting criteria for each ad campaign they create.

To expand your reach and grow your follower list on Twitter, consider supplementing your organic efforts with the paid promotional opportunities Twitter has built right into the platform.

Using Twitter Ads is an easy way to get your tweets in front of audiences that don't yet follow you, which is particularly useful for generating new leads for your business.

And you don't necessarily have to spend a fortune on it, either -- Twitter ads can be effective even on a relatively small budget.

So, how do you get started?

This video walks through the basic steps to setting up a Twitter ad and how to decide on the best structure for your campaign.



https://www.youtube.com/watch?v=cBFVE1wfH7Q



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