The constant flux of change in the global market is giving birth to many new business trends that prove to be quite effective in modern days. Video Marketing is one of those trends that is being widely utilized around the world. According to a recent report, more than 63% of the global businesses have already included video marketing in their business and the rest of the organizations are following the same route.
If you are a business person and not sure why videopromotion for business is important, here are 5 compelling reasons why it is considered so.

1. Increased conversion and sales rate
According to global research, only adding video content on the landing page can increase the conversion rate by 80%. That means, there is the possibility to convert a maximum number of visitors into potential customers.

Videos have the ability to increase sales. It has been proved that the products that include an explainer video are often bought and more than 74% of users love to purchase such products.

2. Greater ROI (Return On Investment)
Let’s be frank. Video Marketing requires monetary investment in order to run a promotional campaign effectively. So, many business owners might step back with the thought of expenses. However, it offers the greatest return on investment. More than 83% of the businesses have claimed that videos can offer a good return on investment.

3. Videos are trustworthy
Trust is the foundation of every business. If your brand or products do not seem trustworthy to the customers they are more likely to avoid you. Videos are a great medium to churn out trust among all and to build a good relationship with the customers. You can also utilize the comments and likes to make interactions with the customers. According to a recent survey, 57% of the total consumers said that videos have offered more confidence and trust to purchase online.

4. Videos are good for ranking
Google loves videos and checks the algorithm for them based on the time spent on the video by each user. Therefore, the longer the video is being watched; the better ranking you can expect on the search engine result page. According to recent data, Google is 53 times more likely to show a website on the search results if there is a video embedded in it. Videos help to gain more online visibility and presence than other promotional strategies.

5. Appealing to mobile users
It is not unknown that most users these days are active on their mobile phones and the best way to reach them is through videos. Video content is greatly appealing to mobile users and more than 90% of the consumers prefer to watch videos mobile-only.

Bottom line
It is quite evident that videos have the most influence over the consumers and including them in the businesses is the best way to draw more attention, gain popularity, and increased sales and growth. Utilize videos and witness the change in business.

https://www.youtube.com/watch?v=RU9eUDAcBhY&t=936s

https://www.youtube.com/watch?v=KZHGRVESKro&t=150s