Have you always wanted to know what the term SERP is all about and how it's related to boosting your SEO ranking and website traffic?

In this post, I'll be explaining to you what SERP is all about, its major categories and components and how SERP.works along with search intent.

What is SERP?

SERP refers to the Search Engine Result Page.

Whenever you search on Google via a search term or query (known as a keyword), it displays a collection of results on its SERP.

The SERP results are mostly categorized into:
All (here it shows all relevant results combined).
• Images
• Videos
• News
More which might include Maps, Books, Finance, and so on.

Google shows results not just based on the search query but also based on some other factors like location, search intent, browser history, and even device used.

Here are the major components of the default (All) menu on Google SERP,

• Knowledge Box/Graph:
• Regular Snippets (Organic & Paid)
• Featured Snippets
• Rich Snippets
• Answer Box


What are search intents and how do they affect SERP results?

Search Intent refers to the main reason behind you searching for a specific term on Google.

Let's say you search for a pair of shoes on Google, you can either want to learn how shoes are made, its history…or you just want to check the price and best shoe product to buy, or you are even ready to buy immediately.

Your search intent is what determines the results displayed on the SERP.

Search intent affects the search results shown on the SERP. and can be divided into four:
They are:
1. Informative
2. Commercial
3. Transactional
4. Navigational

In subsequent posts,

I'll be explaining more about SERP components, using snippets to increase your traffic, ranking higher on SERP, and how you can work with search intents.

If you have any questions as regards Digital Marketing and you want clarification, just send a private message. See Bio for Link.

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