Search Engine Optimization (SEO) refers to the process at which your site is ranked organically on the Search Engine Result Page.

It can be generally divided into two:

In this post, I'll be introducing you to the two types of SEO and how they work and their various types.

1. On-page SEO: Refers to ranking factors you can optimize directly from your end (site).
2. Off-page SEO: Refers to ranking factors from third-party platforms like social media and sites other than your own.
In this article, I will focus mainly on On-page SEO.

ON-PAGE SEO
This refers to ranking factors you can directly optimize from your site. You can work on, edit, add or remove these elements helping you boost your SEO ranking, all by yourself.

On-page SEO factors are divided into two:
Textual SEO
Technical SEO

What is Textual SEO?
These are ranking factors that involve working on your text-related components.
Textual SEO involves:

• Thorough Keyword Research
• Proper Keyword Usage
• Optimizing Title Tag
• Using Relevant URL texts
• Optimizing Meta Description
• Optimizing Header Tags
• Internal Linking

Technical SEO:
Involves the technical aspect of your On-page SEO ranking.

Technical SEO involves:
• Improving Page Load Speed
• Site Crawling and Indexing
• Submitting and Updating SiteMaps
• Site Security


In subsequent posts, I'll explain in detail, the two types of On-page SEO, Textual and Technical and show you how you can optimize each of these factors, step by step, to boost your website traffic and gradually turn visitors into prospects.

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