The Basic Components Of Keyword Research


When it comes to keyword research, it is virtually the first and most important aspect of your SEO optimization.


When conducting your keyword research, there are three major things you need to look out for.

• Keyword Relevance
• Competition
• Search Volume

Keyword Relevance:
It is highly recommended that you focus on keywords that are very related to your brand. Keywords that describe your website and its contents.

For example,
You run a digital marketing agency, teach and offer digital marketing services, You shouldn't focus on keywords on internet marketing or digital skills.
One, because they are too generic and
Two, they are not very relevant.

Focus on keywords based on the information searchers interested in your brand need on Google, questions they ask, service they require and more related queries.

This way, you have higher chance of ranking higher on the search engine and at the same time, higher conversions.


Competition
You also need to get the data on the amount of completion you have for the keywords you are researching on.

The amount of competitors bidding on a specific Keyword(s) affects how easy it'll be for you to rank for that keyword.

Keyoword with High Competition are Difficult to rank for,
Keyword with Medium Competition are Less Difficult to rank for.
Keyword with Small To No Competition are Easy to Rank for.




Keyword Volume
The volume of these keyword refers to how much people input this keyword into Google over a specified time.

Breaking it down,
When a user types a specific Keyword into Google, it is recorded as one, when another user inputs the keyword, it is recorded as two.

Google then records each of this query sessions and records the amount as the Average Monthly Volume.

You want to know the Average Monthly Volume of your preferred keyword, and optimize your keywords based on the amount of search volume.



Best Practices:
You should optimize for keywords that are very relevant to your brand, that have low to medium Competition and high search volume.

Avoid generic keywords, especially when your brand is not yet recognized, focus on Keywords that are more specific to your brand.

You can use tools like Google Keyword Planner, MOZ Keyword Explorer, Ahrefs, Keyworditt, SemRush, Social Media Platforms like Quora, Reddit, Facebook, Twitter, and so on.

In conclusion,
Keyword Research is a very essential aspect of your brand marketing campaign, so you need to conduct it carefully and thoroughly.

In subsequent posts, you'll learn more on the types of keywords and how to use Google Keyword Planner and MOZ Keyword Explorer to conduct an effective and productive Keyword Research.

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