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Stats: 2,965,165 members, 7,196,000 topics. Date: Thursday, 01 December 2022 at 08:55 PM
|Wednesday Digest by Morisakin(f): 10:17am On Jun 15|
STOP MARKETING TO THE WRONG PEOPLE
You want to sell cream for people with bald head , you need to look for their association Instead of talking to the people with plenty hair and they don’t know what to do with it .
Focus on the WHO before the HOW.
Who got the money.
Who got the problem that my solution can help?
Target market is a question of WHO not HOW .
Your marketing may be failing because you are marketing to the wrong people .
Imagine using ice cream to catch fish. That is wrong targeting.
If you know what you want to catch , you would know the bait for attracting it .
Check your business . WHO are you targeting ?
You can’t say everybody . That is a failing answer .
Narrow is the way that leads to profit . Broad is the way that leads to loss.
In a generalized market , the specialist win.
Find your niche and dominate it.
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