WEDNESDAY DIGEST

STOP MARKETING TO THE WRONG PEOPLE

You want to sell cream for people with bald head , you need to look for their association Instead of talking to the people with plenty hair and they don’t know what to do with it .

Focus on the WHO before the HOW.

Who got the money.

Who got the problem that my solution can help?

Target market is a question of WHO not HOW .

Your marketing may be failing because you are marketing to the wrong people .

Imagine using ice cream to catch fish. That is wrong targeting.

If you know what you want to catch , you would know the bait for attracting it .

Check your business . WHO are you targeting ?

You can’t say everybody . That is a failing answer .

Narrow is the way that leads to profit . Broad is the way that leads to loss.

In a generalized market , the specialist win.

Find your niche and dominate it.

Peecee