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Keyword Research - Building Your Brands & Boosting Your Sales (part 2) / Read; Ubersuggest 2.0 Expert Review; A Neil Patel Free Keyword Research Tool / 5 Best Free Keyword Research Tools You Can Use To Rank On Google (2) (3) (4)
|11 Free Keyword Research Tools For Beginners In 2022 by chikachuks1(m): 9:34pm On Jul 07|
As a beginner, I know your budget is not fat and large enough to subscribe for premium keyword research tools that will help your contents go well. This is the reason why this post on the free keyword research tools is coming your way. In the blogging world, the competition for ranking is increasing daily. Top bloggers spend thousands of dollars in keyword research yearly. The keyword research budget for some of these top bloggers are more than the yearly revenue of some of startup blogs. For example, some blogs do not even make up to $100 in three months, while some of the key players in the industry spends more than $500 monthly just for keyword research.
Here are the free keyword research tools for beginners. Although, they are not totally free, they have premium versions, but you can leverage the free version for a start.
#1 Google Suggest
Google suggest makes the top of the list of free keyword research tools for beginners. As popularly known, Google is the most widely used search engine on the internet. It is currently the most visited site on the Internet above Facebook and Youtube. With this, Google build a tool known as Google suggest that is integrated into the search engine. When a searcher conducts a search on Google, he is shown links to websites with helpful and useful information regarding what he searched for. While Google does this, it also displays a list of suggestions for the searcher to choose from. These suggestions are lists of what other people are searching and they are closely related to what you are searching for.
With this in mind as a content creator, this tool can be of immense value and significance to you because it is coming directly from Google. This is how it works. Since Google is the most use search engine, it has a repository for all searches conducted via the platform. With this repository, Google is able to know what people are searching at all times. Also, it is able to know searches that are related to what you are searching for. As such, your search phrase may not be proper for the information you are looking for. You can then rephrase your search query based on the suggestions Google made.
This suggestions are very helpful to content creators because the serve as free keywords to build contents for. Google tells you what people are searching for, if you want to rank on Google, build contents that will suit those search queries. This is just the simple logic. Let us show an example with the keyword, “high income skills”.
Before now, you are aware that Google is the most used search engine on the internet with over 80% share in the search engine market. As such, about 5 billion searches are conducted on it daily. With this record, Google understands what people are searching for. To that end, these suggestions that are displayed as output when you search for a keyword is exactly what other people are searching for. This is Google’s way of telling you that other people are searching for so and so, why don’t you create content around one of those topics. This Google feature makes the top of our list because of its general acceptability and importance. Also, this tool is totally free. Here is an article that teaches you how to use this tool in detail
AnswerThePublic is a free keyword research tool owned by Ubersuggest which is powered by NPdigital. It is an autocomplete tool that works with search engines like Google, Bing etc and then coin out useful phrases that could be attached to your intended keyword. It is a keyword research tool that functions like the Google suggest to suggest keywords for your searches. The algorithm for this tool works with Google to know what people are searching for.
Since this tool is not a search engine, it cannot tell what people actually wants. Thus, it is fed by the Google search engine. Since every content is written for people, this tool tells you exactly what people are searching for. Using the same keyword, “high income skill” on this tool, you will have lots of keyword ideas to choose from. These results are divided into 5 parts. Although, there are times the tools segments the result into more than 5 sections.
How to Use this Tool
Once you click “Get Questions”, the page starts to render with the keywords found. The page is made up of two parts – the keyword wheel and the alphabetical keyword data. If you have the addon installed, you will see keyword metrics in both the sections. For the keyword wheel, you need to move your mouse over a keyword, and you will see a popup appear with the search volume and CPC, as shown in the image
The alphabetical results are shown in individual panels. The keyword volume and CPC are appended to the right of every keyword.
If you click on any of the keyword ideas displayed as output, it takes you to Google search engine where you will see contents on the said keyword.
NOTE: These results are not universal for all search term. The way this tool presents the results for this example above may not be the way it will for another example.
Ubersuggest is one of the most powerful Keyword research tools for bloggers and content creators. It is owned by NPdigital with the famous and popular SEO guru – Neil Patel as the head. Over the years, Neil Patel has grown to be one of the best SEO guys in the space. As such, his wealth of experience and those of his other team members put together were used to build this powerful tool for your keyword research purpose. Although this is a premium tool with matchless features, yet the free version permits 3 searches per day. If you are a new blogger, (depending on your niche) you may not write up to three contents daily.
In using this tool, you can narrow down your research to specific countries where you want to target. Actually, contents on blogs are not meant for everybody on the internet. Some contents are meant for students in Ghana while some are for Couples in Canada and so on. As such this tool is very effective in location based keyword research. Also, you can search for keywords in various languages. Your contents must not always be targeted to the English audience. This tool also helps you in a variety of languages. Ubersuggest does not only provide information about the searched keyword, it also brings ideas of related keywords you could rather choose.
#4 Google Keyword Planner
The Google Keyword Planner is the first of the best free keyword research tools for beginners. I used this tools a couple of times and it was really amazing. As such, for your startup, I recommend this tool to you. In using this tool, you will get ideas of some related keywords you can also choose. You get an estimated search volume for the keyword, discover new keywords, get keyword forecast and lots more.
Here is how to use the Google Keyword Planner tool. Learn to play around with this tool and get familiar with it. One of the reason why I prefer this tool above others is because it was developed by Google. Google has the world largest and most used search engine. As a matter of fact, Google search engine controls more than 80% of all searches done on the internet. As such, the company is in the best place to tell us what keyword is better than the other. This is the advantage it has over other tools.
The premium version of the Ahrefs may not be affordable to startups. But the free version will also guide you in your keyword research. The limitation of this tool is that you check for results country by country. This means that if you want to check a keyword performance for 10 countries, you will have to run the search 10 times. This may actually be time consuming, but it is really worth it for newbies.
Also, the results for the keywords are separated by search engine. This means that if you search for the performance of a keyword in Google, you will need to do same thing for Bing. The results will not be general for every search engine. In this way, keyword research may prove to be difficult, but when you begin to achieve results, you will enjoy your effort. One of the best performing content on the blog is titled “Dogpile search engine”. It was through the free ahrefs tool I discovered the keyword and built content around it. Blogging has never been easy at any stage, as such, you must ensure that you put in your best in keyword research.
KWFinder is another amazing keyword research tool that helps with keyword ideas to build quality contents. This tool is not totally free but has a 10 days free trials after which you subscribe for the paid version. It helps searchers find long tail keywords with low SEO difficulty. With this tool, you can conduct your searches by keywords or domain and get amazing results for your query.
This tool is in-depth in that it shows the keyword trend, search volume, CPC, PPC and Keyword Density. These are basically the things needed in a good keyword research. Also, you could conduct a general search or limit your search to specific countries. Additionally, you can also conduct your search for all languages or still limit it to specific languages. This tool also stores the history of all searches you have conducted on it. As such, you can always refer to your previous searches for anything.
Semrush is also another free keyword research tools that should be mentioned here. Do not forget that most of these free tools have their premium versions. As such, they are not completely free. Semrush is one of those amazing tools. In order to use this free tool, Semrush works with Yoast SEO plugin on your site to deliver the keyword research tool. If you use the yoast SEO plugin, then you can as well make use of Semrush because of the seamless integration between the two. It provides 10 free keyword research trials per day, although the result would not be as detailed as the paid version.
NOTE: To do this, you must first create and account with Semrush and be fully logged in. This tool provides 10 output per search. Although the results of the searched keyphrase is limited to specified country. This is to say that you search for keywords per country. The result also shows the search volume of the keyword and the keyword trend. The keyword trend shows the performance of the keyword over time.
#8 Google trend
Google trend is a completely free keyword research tools. It helps you with keyword ideas based on what is been searched for in various locations and time. For example, this tool will tell you what was the most popular search today or any specific day. It also tell you the behavior of a particular keyword. What this means is that you will be able to know how the said keyword has been behaving over time. At what time is the keyword at its peak level of demand and at what time is it less demanded. This will help you know which keywords are seasonal and which are demanded frequently. With this, you will be able to make the best keyword decisions for your contents.
Wordstream is an online marketing tool developed by LOCALiQ that offers a free keyword research tools to content creators and marketers. It is a tool with detailed and indepth features that can keep you on top of your content marketing career. As such, while you work with a low budget for your keyword research activities, you should consider using this tool as it provides amazing results when compared to other tools. This is a proof that the tool delivers quality results for your keyword query.
This tool partners with Google keyword finder in order to track certain and relevant information like monthly search volume, top of page bid (low range), top of page bid (high range) and competition. In this tool, you have one basic search box where you will input your keyword and then two other drop downs. One of the drop down is where you will choose the country to target your search. This will help you find out relevant information about a keyword in a particular country. Although, if you search for the keyword information in Canada, it does not mean that your content will only focus on Canada. As such, to target audience in various countries, search for the keyword information in various countries.
The second drop dropdown will permit you to choose the category you want to search for. Although, this is not a feature that is common with other tools but is also helps to get specific information about the keyword in question.
#10 Keyword sheeter
Keyword sheeter is another tool for keyword research, although is it not totally free. You can access most of its features through a paid subscription but then the free services can still go a long way in helping you do keyword research properly. You can search for keywords for contents, images, news, YouTube etc using this tool. Another amazing feature of the keyword sheeter is that is has about 15 language integrations that can help you get quality result, even beyond English speaking countries. This too; shows the Search Volume CPC Bids, Exact Keyword Results, All in Title Results Checker, Top 100 SERPs, Term Explorer Difficulty Report, Full Sheet Report, Full Search Engine SERP report and lots of amazing features for you.
This list of the free keyword research tools will not be complete without mentioning Wordtracker. This tool is another free keyword research tool that will help you in your keyword research journey. For every search you perform, this tool also gives you a list of related keywords to help you with a wider and large scope. It generates results based on some of the following metrics; Volume, competition, IAAP, clicks, impression, CTR, CPC etc. All these metrics will help you strengthen your decision on which keyword to build content on. Also, it tracks data from Google search Console. As such, you can track the performance of your website through this tool as well. Another important feature of this tool is the historical trends it presents. This helps you understudy the performance of a said keyword over time.
Having outline 11 amazing free Keyword research tools for you, we have set you free to sail safely and successfully on the keyword research track. Let me not forget to advice you to do a combination of tools for your keyword research. Depending on only one pf these tools may not give you the best and anticipated result. As such, you can combine 2 or 3 of these tool to perform your research.
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