Starting a career as a realtor is a lucrative and rewarding business. It becomes pertinent considering the level of unemployment in Nigeria. Selling real estate provides an avenue to earn up to 450k monthly. In addition to financial freedom, you are free from the shackles of a 9-5 job.


Who wouldn’t want that?

Success in real estate is most times determined by the connection you build. Referrals are one of the key pillars of success for real estate agents. Pwan has 10 years of experience working with over 20 thousand realtors ( PBOs) nationwide. Through the years, We have identified building strong relationships as paramount for success in real estate.

In this article, we would be analyzing ways New Realtors can start building relationships with clients. We hope to inspire you to create a meaningful connection with prospects and sell more as a new realtor.

Let’s dive into the strategies in building strong client relationship , the first method to discuss is.

STAY INFORMED

Real estate is a constantly evolving niche. New ideas, technologies, and policies contribute to the current state of the sector.

New real estate agents need to stay informed with the current information in the sector. This helps in delivering accurate information and good customer service to their prospects.

Real estate is a capital-intensive venture. Naturally, prospects would need a lot of information to guide them as they decide on what to buy.

In most cases, prospects still in the research phase would need loads of information and convincing. Wrong or inaccurate information might delay or discourage their buying intent

The ability to provide accurate information will determine the fate of the transaction. As such, realtors would have the responsibility to have updated information. in addition, product knowledge is a huge requirement to avoid misleading a prospect.

The following information should be handy when a client requests them.

Details of payment
size of plots
promo information
Documentation
Building features
Title documents etc


Further reading : How to become a real estate agent with PWAN
Communication IS KEY

One mistake many new realtors make is ”burning the bridge” after every transaction

They consider every deal as a one-off transaction and would cease communication with clients after that.

Some even take it further by ignoring calls and texts from clients after receiving commissions. This is not only bad but it also hurts your chances of referrals in future transactions

Client satisfaction should be the first strategy and it starts with effective communication. Some successful realtors form bonds with clients that exist even outside real estate. These connections and networks can elevate one to higher places beyond just real estate.

Of course, in the quest to establish a communication link, you should not encroach on the time or space of your clients. Connections should grow naturally because when forced, they could be counter-productive.

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