How To Infuse The Apple Effect Into Your Product And Sell Out Even If Your Product Are Expensive Prt 4

I'm going to start this post by apologizing to you friend..

.. because I should have told you what I'm about to tell you first….

And that's because it's so POWERFUL,please forgive me.

What I'm about to share in a moment is the FOUNDATION of dominative marketing..

And if you fail to USE IT in your marketing..

You'll lose out big tim while your competitors who does exactly what I reveal will keep selling and selling till they push you out of business

God forbid!

So let's eay you use EMOTIONAL TRIGGER MARKETING..

And then you add up a dynamic demo..

And then spice it all up with the celebrity endorsement..

Your selling potential will be a little above the zero mark if you fail to understand this..

And what's this again, Walter?

If you fail to understand that in reality we don't sell "products" but "ideas"..

And that "products" are just physical extensions of "ideas"

You'll never understand what I'm about to share with you..

The foundation of Apples sensational selling is in ONE IDEA..

ONE BIG IDEA constantly sold over and over again..

It's summed up in TWO WORDS- Think Different..

And it ties into the DESIRE of every human being to be innovative, adventurous, creative and ambitious..

This ONE IDEA "think different" keeps being sold over and over again in every ad..

But not only Apple does this, every company that sells out and dominate their market does this too..

Think of :

Nike- "Just Do It"

Adidas- "Impossible Is Nothing"

Peak- " It's in You"

Guiness- "Reach For Greatness"

MTN- "Everywhere You Go"

Glo- "Unlimited"

Union Banks BIG IDEA makes me laugh..

Here it is "Big, Strong And Reliable"

All this ONE IDEA ties into a BURNING DESIRE inside you..

For instance, "Nike" tells you to "Just Do It"..

Do what exactly?

Do whatever it takes for you to be great!

By positioning their BIG IDEA to the DESIRE for greatness lurking inside everyone of us, Nike is able to sell it's products..

And how about Adidas?

"Impossible Is Nothing"

..still speaks to the desire for ACHIEVEMENT..

So Adidas doesn't sell sport accessories in reality, it sells the feeling of ACHIEVEMENT..

And positions her sport accessories as a tool for achievement.

And how about Coke, the big soft drink mammoth?

"Taste The Feeling"

Coke isn't selling you on a drink filled with sugar …

Coke is selling you on a "feeling" ..

A feeling of "happiness"..

And you see this in every ad as everyone is excited and happy to have a coke around..

And in a world like ours today, who doesnt want happiness?

Remember that famous guiness ad with that famous line,urg?

My friend, Udeme is a great man

You see the pattern?

Good..

ONE BIG BOLD IDEA spread throughout every ad campaign..

Now, the question is..

How do you take all this dynamite and place them in your service so that you dominate your market..

There are just three ways to do these..

1 Be Absolutely Clear About Your Service

You need to define who, what and why of your sales…

You need to really go deep down and settle it out..

When you think about Apple what comes to mind?

Innovation+Quality..

And with this in mind, price becomes nothing but a number.

Apples idea "Think Different" sells ambition, innovation and quality at the same time..

So Apple targets mostly the younger generation folks who have a back for adventure and want to be seen as adventurous…

Their mission statement says it all:

"To bring the best personal computing products and support to students,educators, scientist,engineers, business persons and consumers in over 140 countries around the world"

2 Be Clear About How You Want To Be Seen

Now, this is very important..

How do you want your target audience to see you?

What's the value you bring to the table?

What experience would you like to create in your customers mind?

For apple, it's just ONE THING..

It's to create the BEST EXPERIENCE for customers through innovation..

The key word here is 'innovation"

So when you think of Apple you think and expect something "different" "out of the box" or something new..

And this comes with a huge price too.


3 Be Clear About Your Price

If you put in enough energy to create the RIGHT EXPERIENCE by selling your ideas ..

Then "pricing" becomes a little issue..

But don't mess up here..

Be clear about your price ..

If you sell quality..

Quality comes with a high price

But the price will be well justified if the idea is sold correctly..

Stand by your price and dominate your market the Apple way.


Peace And Love Always

Emmanuel Walter

Direct Response copywriter