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What Is A StartUp ?

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A startup company is a newly formed business with particular momentum behind it based on perceived demand for its product or service. With intentions to grow rapidly as a result of offering something that addresses a particular market gap. At its initial stages of business founders normally finance their startups and may attempt to attract outside investment before they get off the ground. Funding sources include family and friends, venture capitalists, crowdfunding, and loans I will be explaining this funding sources meaning soon. Read on �


Types Of Startups ?


I’ll explain the different types of startups in the briefest way:


Small business startups – these startups are small business ideas like your mom’s shop . example of this can be a dry cleaning shop.

Buyable startups – this is a very unique type of a startup their founders tend to grow them widely and 75% of these startups are in the tech and software niche . You’ve seen or heard scenarios where a bigger player company acquires a smaller one for millions of dollars if not billions in some cases. sweet money right ? � But building a product worth billions isn’t going to take feebleness lol �. Buyable startups build to be bought , that’s their behind the scene aim � an example for this kind of startup is Sumly app .


Scalable startups – this in most cases can refer to some product or business apps. the moment they are able to reach a particular user threshold they’ll be able to scale through mostly by taking funding from angel investors , family members or and friends. example of this type of startup would be Facebook in 2004.

Offshoot startups – this is simply startups that branch off from their parent companies . they are not built from the ground up they are offshoots of their parent company.

Social startups – 90% of startups today are money oriented and growth obsessed ! but social startups are quite different from them . social startups tend to solve problems but not for profit ! example of this kind of startup would be code.org a startup created to create a more tech educated community.

Some Startups Niches :

•Software (SaaS) and technology
•Marketing and advertising
•Healthcare
•IT
•Insurance
•Education
•Real estate
•Environmental and energy
•Retail and ecommerce
•Blockchain and cryptocurrencies

What You Should Consider Before Launching A Startup:

You don’t just randomly create any startup because you wish to ! there are hundreds of thousands of startups or millions of startups on the United States but studies show that 97% of these startups crashes before they even start. only 1.5% make it up to 10yrs as a successful business . This shows that there are some challenges most startups face which are ;

Below are some factors that affects Startups :

• No Market Need
• Running Out Of Cash
• Not The Right Team
• Get Outcompeted
• Pricing/Cost Issues
• Poor Product
• Need/Lack Business Model
• Poor Marketing
• Ignore Customers
• Products Mis-timed
• Lose Focus
• Disharmony On team/investors
• Pivot Gone Bad
• Lack Passion
• Bad Location
• No Financing/Investors Interested
• Legal Challenges
• Don’t use network/advisors
• Burn Out
• Fail to pivot

Taking a close look at the above you’d understand the challenges most startups go through , technically all startups face 30% of the above listed issues but they are able to scale if they get things right. When I started exedox the first challenge I had was building a reliable team , a team that has the vision and dream , the team is the most essential part of your startup . Having a good team structure helps you balance and gives the public an impression of professionalism. So my personal opinion for you is to build your team. You might be wondering what , why and how you can build your team �don’t worry blogger uche got you covered � , Read on .

What You Should Have In Place To Run A Start Up

Building Your Team

One Thing A Startup must get right first is the team , the team structure matters a lot . Most startups today die because they lack basic understanding of their team structure, the good news is that if you are planning to or lead a startup then you are at the right spot. I’ll guide you through how to position your startup for productivity . A vast majority of startups doesn’t understand that a clear org chart drives a company to success. Having so many unproductive people on your team can quench your progress or dim the possibilities of soaring very high. As a startup founder you should understand that getting the right structure for your startup is extremely important for increased productivity, proper communication, and smooth workflow.

Roles In A Startup


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Basically, The founder or CEO role is inevitable and oversees the effective flow of marketing and sales, legal issues, human resources, management, and supervising the CTO. The CTO is the Chief Technology Officer , whose role covers certain areas of responsibility, they include managing the UX team, Backend team, DevOps team, and QA team. So In a startup there should be interoperability, the different teams should do only what’s concerns their sector so that progress goes smoothly.

UI/UX Team

This arm is something a tech startup can’t do without! without professional hands on this sector you likely would not be able to make a product that sells. The User experience is something that contributes to the product’s success . A nice design and experience says a lot about your first time experience, having professional hands are people who carry out real research on product design to bring out something that works for the product type . This sector is very vital and you should be ready to spend more resources building this sector in your startup team. Although in most cases you might only need one to two very committed UI/UX designers but when you have the financial or social prowess to recruit plenty hands then this are the roles that can be made available on the UI/UX team on your startup.

Leader – should someone who has shown 100% interest for your project and runs with your vision . He/she oversees the UI/UX team and places activities ongoing for productivity.

UX researcher – like I stated you can’t just start designing something, you need to carry out a market research , what does your target audience want ? how easy should the app be and tons more , the UX researcher handles this by conducting research to communicate with the UI/UX design team .

UX designer – User Experience sells your app! you need someone who has strong hands into this . someone who would carefully create a workflow that sells your product . although most designers this days are fond of creating very hard to build designs lmaoo �.

note : the frontend developers should be able to work with the released UI/UX designs.

Requirements: The designers should have a working laptop , should understand how to use figma , should understand colors and modern design concepts. They must be literates and patient as well � .

Tip: please when giving design ideas to your design team make sure to have thoroughly thought through it before they start , it’s quite frustrating telling them to add or remove so and so or start all over. I’ve had such experience with my own design team and it wasn’t very cool �.

So In brief each member of the UI / UX design team has their own responsibilities. The UX researcher analyzes user behavior, draws up a detailed report, then submits it to the UX designer who creates layouts taking into account all the user desires. The role of a researcher should not be neglected because he help in creating the design that will win the hearts of users and will contribute to the success of the product . Designers collaborate with developers who create the required interface, and the team leader organizes and coordinates their work.

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