Tesla car is like your iPhone, you don't buy and go home completely. For you to keep enjoying more functionalities, you will remain connected to Apple, same applies to Tesla. Competing with Tesla in terms of number of EVs sold will always miss the point, the pricing model guarantees steady income, something that didn't look like it would be possible in automobile industry.

Pricing elevated Microsoft, so until a business finds a way to remain connected to customers' pockets, it will remain an endangered specie. Read more here https://www.marketgists.com/who-will-kick-tesla-electric-vehicle-out-of-market

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