A marketing strategy is a business plan used by direct selling companies to promote, sell or make available their products and services. A marketing strategy typically includes information about a product or service's characteristics, target markets, competitors' activities, and distribution channels. Today, businesses are exploring the possibility of using various platforms such as social media, email marketing, and more as their key medium in spreading the details about their products or services. Direct selling companies need various marketing strategies to reach revenue targets, improve growth rate and increase profits of the organization.

Customers are an integral part of any business. If you are new to the market, it can be difficult for you to reach out to customers who don’t know about your product or service. If people cannot recognize your brand, they would not want to spend on what you are selling. So, every organization must need to understand customers who are interested in your products and services. The free samples will help you to build new customers and expand their knowledge about your brands, products and services.

Data analytics is one of the most powerful tools for data-driven decision-making. Data analysis not only improves your marketing and sales strategies but also makes other aspects of your business such as improving productivity and identifying what's trending. Data can be interpreted as a snapshot of information. The availability of social media, search engine optimization and google analytics make it easy to collect data and use it in the form of a customer-understanding manner. If you have more data, you can make better decisions. The information derived from the collected data can be used for identifying trends, finding opportunities for new products or services, understanding what your customers are looking for, etc. Using the power of data, the lead can identify customer behaviors, thought processes, market trends, etc.