Whether you already have your website or you are planning to create your website, here are the 4 basic principles to optimize your SEO.
Introduction
In general, the 4 principles to respect to optimize your SEO, must satisfy two fundamental elements:

Please your visitors
Please Google’s robots.
We have to find the right balance. But if you appeal to visitors, there’s a good chance Google will follow.

Your website must be technically efficient
There is no secret! To optimize your natural referencing, your website must be efficient. There’s no point in spending days writing blog posts, spending money on advertising, or wasting your time creating social media posts.

Whatever happens, if your visitors wait ten seconds to see your content, or images don’t show up, they’ll leave your website right away.

Read more: https://notchreports.com/optimize-your-seo-4-fundamental-principles/