The importance of a good promotion mix to a thriving business cannot be overemphasized as it is the methods and ways by which a company sells its goods and services.

Here are some importance of promotion mix:
Brand name reinforcement in consumers’minds
Increase in Sales
Buid relationships
Stir excitement
Credulity

The following are best promotion mix strategies:
Determine your customers
Determine your objectives
Design your message
Make your budget
Select your promotional mix
Use elements of the selected mix to complement each other
Measure the results and make adjustments

Source: [https://financesyrup.com/importance-of-promotion-mix/]