Building a business that solves people’s problems can be extremely rewarding and equally difficult. Most businesses fail within their early years. To mitigate the uncertainty in building a business, many career professionals start sowing the seeds of their company long before they leave paid employment. Because of the inherent risks of building a venture, career professionals can play it safe, keep their day jobs, run a business and still be successful.

Covid-19 changed the world and made more people consider remote work as a possibility for business success. That said, it is possible more than ever to leverage labour advantages in other countries and continents as you build your business. The global supply of labour without geographical constraints has made certain roles become options for business growth. Among these roles, are virtual assistants (VA) who act as confidants, researchers, consultants, growth hackers and bookkeepers for many entrepreneurs across the globe. Great VAs are extremely skilled and can offer business value working from any location with their laptops, skills and internet connection!

In the early days, while trying to find product or service market fit, a professional helping hand goes a long way to assist in achieving some milestones with minimal risk. This professional hand can be a VA that understands your industry and can help with preliminary assessments of the markets while you focus on more strategic tasks. A great virtual assistant can reduce your workload drastically and become the asset you need to do more.

The alternative is to run solo. Mixing a demanding day job and running your side business can put you under too much pressure and lead to too much workload, misplaced priorities, lack of focus, inability to meet market demands etc. All these make your business look bad and could eventually hasten its failure. Also, your work could suffer and the consequences could be devastating.

VAs can be extremely helpful in the early days of your business as a career professional and can be a low-risk bet as you aim to try out that great idea you have while keeping your job.
VAs contribute a lot of value in different areas and we have highlighted some of them below:

1. Market research
In the early days, you might need to prove some market assumptions and research further on uncertain ideas. Virtual assistants can help research the market and distil their findings into pieces of information that are more organized and contribute to quicker decision-making.
This helps you shorten decision-making time, move faster and save time that would have been torn between your day job and market research. Likewise, some experienced VAs are better researchers and have a lot of tools at their disposal which help them execute this task better and faster than you would have done.

2. Traction
Reaching your first customers and creating the strategy to consistently reach them can be a hassle. You might need to carry out a lot of experiments before you hit the ground running. For example, you might need to advertise on social media, reach prospects on LinkedIn, find groups of your target audience and try out other new things. That is where a Virtual Assistant comes in. A VA can help you experiment quickly with different strategies before you get your first set of customers to test your product or service and scale from there. There is a clear division of labour that helps you try more things between you and your VA and get results from the market faster.

3. Customer engagement
A Virtual Assistant is a reliable partner who can help you manage your customer service, make your customers feel valued, and assist you in times of need.
While you are at your job, it is important that your customers can reach someone who understands your product and can help them when they have questions. Great VAs can offer Omnichannel support to your customers to keep them coming back, which grows your business, gives you more credibility and helps you build business trust.

4. Social media management
We understand the role that social media plays in customer acquisition, brand building and information dissemination. In the early days, VAs can help manage your social media presence with content writing, moderation, and other benefits. Also, great VAs are adept with social media management tools that make the job simpler and easier and they can leverage that to improve your brand faster than you would.
Also, many VAs are adept with the new social media platforms like TikTok and can help you build a presence in these uncharted territories.

5. Act as a strategic partner
VAs become reliable partners that help with important decision-making and act as crucial resources for strategic business planning and brainstorming. They act as a check and balance and help you refine your ideas before you let them into the world. This is important because of their operational experience with different business owners in the past which can be synonymous with “standing on the shoulders of giants”.

6. Define your focus
You can free up your schedule by outsourcing your administrative tasks to your VAs so that you could focus on your office assignments on time. This way you won’t have divided attention as you leave the management of your startup to run smoothly in safe hands. It also frees your time to pay attention to market demands as well as self-development to become an expert in your industry. An unquantifiable benefit is that you also free up time to spend with those that matter in your life.

7. Source of education on the use of tech tools
Great VAs are very tech-savvy and can introduce you to tools that can add immense value to your business by either improving the topline to cut down costs and time. Their understanding of the latest technologies for sales, operations and other areas can become the advantage you require to scale your operations faster.
As a career professional navigating the world of entrepreneurship while keeping your day job, it is imperative to get as much assistance as you can get and one of the best resources you can invest in is a Virtual Assistant. What is more? They are affordable, resourceful and extremely valuable to your business and career advancement.


ExecutivePros provides an Expert Managed Assistant service. Our virtual Assistants, aided by best-in-class technology tools, are tailored to your industry with domain expert overseeing their activities to ensure quality service delivery. These VAs can help with sales prospecting, research and customer relationship management just to mention a few.
You can get connected to expert VAs from $500 per month, hassle-free.
To get started,
Email: admin@executivepros.org
Call: +1 (647) 906–3861

Thanks for sharing such a detailed thread. Virtual assistance is definitely giving a variety of benefits to businesses and startups. You mentioned worth-reading pros here but I would also like to mention some of the extraordinary benefits hereof:

- First of all, businesses can save time in hiring, conducting interviews and teaching technical skills to teams. VA providers like this https://remotecoworker.com/ are already good at understanding your requirements and permit you to emphasize core competencies.

- Similarly, when you outsource assistance from abroad you don't have to offer them health care or further country-based compensation. Indeed, it is cheap to hire VA from developing countries.

- By the same token, if you are working on time-centric tasks then the use of VA could be ideal. Your team would be from time zones and able to handle time-related tasks easily compared to in-house staff.

- Better customer service, high productivity and scalability are also advantages of using virtual assistance to grow businesses.