One of the toughest challenges facing any designer is the web page. Millions of pages on the World Wide Web are jostling for attention. The foremost question is how you, as a designer, can make a difference.
Study the subject being featured. Visit as many sites as possible that cover the same and related topics. Make a list of what works and what doesn't. Avoid using a design that will be similar to others. Unless your pages are distinctive, they are not going to work.

1. Avoid run-of-the-mill things like page counters, java text scrolling, flashing images, GIF images, and signs that say "We are not ready." Alternatively, too many illustrations, animations, black backgrounds, or fade-ins exist.

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