Does capital always mean the same thing as money?

Not always! Because we can also regard our human assets as "capital" because we can "invest" them or "use" them as factors of production to grow the enterprise.

That's not very nice language to use when talking about people, and that's the reason why we have to not only "invest" them in the enterprise, but INVEST IN THEM AS WELL!

This way everything works out well for us all.

What about the main thesis that selling and sales skills is necessary to attract capital?

Does this apply to human capital as well?

It does if you want to attract the cream of the crop! This is because if you don't "sell" your organization properly, the "right" candidates might not apply.

It'll be hard to build your empire with just low hanging fruit as your "seed" human capital.

So learn how to sell well in person and in print so that you attract the best that you can find.