Short form videos are short in length and it is important because they are easy to consume and can fit into even the busiest of schedules. Short form videos are often more shareable than long form videos, meaning that they have the potential to reach a wider audience. These videos tend to be more engaging than their longer counterparts, making them more effective at conveying information or promoting a message. Short form videos are ideal for your personal brand and business brand.

Here are 5 reasons why your business needs short form video content

1) DECLINING ATTENTION SPAN

These days, people prefer short form video because it’s over quickly. In a world where attention spans are getting shorter and shorter, it’s no surprise that short form video is on the rise. Unlike traditional videos that can be 15 minutes or longer, short form videos are typically only a minute or two in length. They’re perfect for busy people who want to consume content quickly and easily. In addition, short form videos are more shareable than longer videos, making them ideal for social media.

2) EASY DISTRIBUTION

Truth is, social media loves short form video. In fact, the Giphy (gif) is common on social media, where it became a consistent source of comedy. In other words, short form video has it's place here. Even YouTube has a lot of shorter videos. Plus, there are plenty of social media options, depending on your target audience and product or service you're offering.

3) VIEWERS RETENTION

As a general rule, the shorter, the more concise, the less fluff, the more impactful. If you’ve ever sat in a meeting and felt like you missed the whole point because of what someone said after the main point, you know what I mean. Besides which, sometimes leaving “Food for Thought” is a highly effective way of making your point. Short form video content is a good way of making your potential customers keep your business on top of mind.

4) EASIER TO REPURPOSE

Truth is, you can leverage longer videos and then splice and dice it. You can also create short form videos from images, audio and text. Often, this is done when you want the same “look” or point throughout your marketing campaign. You can also use the same short form video and post it to multiple social media channels with little or no change to the video. Typically, the biggest change would be making it shorter or longer to comply with your preferred platform.

5) IT'S TRENDING TODAY

Do you want the best engagement in social media? It’s all about short form video. Yes, you heard me correctly. So much so, in fact, that the TikTok revolution in short form video is forcing other networks to debut short video aspects of their overall platforms. Finally, social media algorithms are clearly surfacing more of this content as it is engaging. They’ve always favored video content with high engagement rates. Most of your favourite celebrities, internet marketers and thought leaders are already putting out this short form video content.

In conclusion, short form video content is taking over social media and this is the best way to put out your content right now. The good thing about this type of video content is that you can post it across different platforms and it is ideal for Tiktok, Instagram reels, Facebook reels and YouTube shorts (monetization begins in february 2023). This type of video content can help you position yourself as an authority figure in your niche, increase your following faster, raise brand awareness, increase sales and educate customers about your products or services.

Video is not an option but a Necessity