One of the biggest mistakes most people make with Facebook and Instagram ads is that they run ads for a week and say it is not working.

No, you don’t run ads for a day or a week and say it is not working. As long as people are seeing your ads keep running for a long time.
Keep testing different audience and see where the sweet spot is, then milk it. Keep testing different creatives.

As long as what you are selling can solve a problem one day you will see someone that will pay for it.
And once you make one sale your faith will be boosted.

Most people do not buy your product the first day they see it. So if you run ads for a day or a week and stop you will miss out on those people. And fortunately or unfortunately they are the majority.

Before you can conclude that an ad is not working test different parameters for at least a period of 6 months on the same product.
This is why you need to protect your ad account, Business Manager account and profile against restriction.

Once you get permanent restriction, you are starting all over again. All data, and engagements are lost. It can be very painful.

That is why I recommend you go through these videos.

[Facebook and Instagram ads Mastery][https://digitalnaij.com/advanced-facebook-ads-masterclass/]

Facebook and Instagram ads Mastery through this link. https://digitalnaij.com/advanced-facebook-ads-masterclass/ You will learn how to protect your ad account against restriction.

[You will get more details in this Blueprint][https://tips.omatuletimothy.com/sp]