Search engine optimization (SEO) is a digital marketing technique for helping businesses rank higher on search engine results pages (SERPs). Working with reputable national SEO services allows you to generate content for your website to improve its ranking organically. A higher rank means better visibility in the market and can improve website traffic. More customers on your website may increase revenue and overall business profitability over time.
SEO experts often deal in both local and national SEO, but you must choose one that best works for your business. Local SEO involves optimizing your business’s online presence to gain website traffic from a specific location. National SEO involves reaching potential clients countrywide. While both SEO types share similar principles for ranking on SERPs, they apply different strategies for getting website traffic.
Here are some ways in which local SEO and national SEO are different:
How They Attract Customers
Customers are center stage to the marketing ideas that businesses choose to implement. Local and national SEO differ in how businesses can use them to attract clients. While national SEO mostly relies on content to attract potential clients, local SEO features name, address, and Phone (NAP) in each listing.
NAP for local SEO helps local businesses include a physical location on products they include on their website. The business should make sure the NAP is consistent on the listings, Google business pages, and websites.
National SEO attracts customers using valuable content like blogs, webinars, and videos. The content will feature information on a specific field or product, helping customers find accurate answers for their search intent. Quality content will help reach clients on a nationwide scale and build traffic.
Keyword Research
SEO experts use keywords to create quality content that will help build traffic on the business’s website. To determine which keywords to use, the experts start by conducting keyword research. Keyword research for local SEO is centered around a specific geographical area. National SEO utilizes keywords or phrases that focus on a service or product without specifying the geographical area.
Local SEO keywords often include a place or geographical qualifying word, which makes them searchable within the locality. Examples include “Roofer in Charlotte, NC” or “Roofer near me” since they are focused on an audience within a specific area. National SEO uses keywords like “roof installer” as the search phrase to build content around a specific service, but it does not include the local intent.
The Target Audience
Local SEO targets local customers, while national SEO targets customers nationally and sometimes globally. The difference in target audiences influences content creation techniques. Companies engaging in local SEO will be more focused on a smaller target audience, so they design the content to appeal to people within the specific area. National SEO focuses on a broader audience, so the experts should focus on producing content that appeals to the masses.
Web Design
Website design affects its accessibility within a specific geolocation. Companies engaging in national SEO invest more in designing a website that appeals to customers nationally. Due to the geographical distance between their stores and customers, most businesses that use national SEO sell their products or services online. This means their websites will focus more on customer sales for an outstanding user experience.
Companies with a local target audience will design their website to accommodate local SEO. The main emphasis for such companies is on the name, business address, and contact information. Including NAP on website content helps with local organic rankings, improving the business’s visibility. Some businesses also invest in websites only accessible from a specific geolocation as part of local SEO.
Competitiveness
Small businesses are more likely to succeed when they focus on local SEO. Local SEO may seem difficult since you have to familiarize yourself with the target audience’s needs first, but there is less competition, which makes it easier. Lesser competition means, with the right SEO approach and top-quality content, your brand can become a local household name.
Targeting an entire nation is exponentially harder since more competitors are within the same target audience. Stiffer competition in national SEO can come from top brands, which can take a lot of work to rank against. Succeeding in national SEO takes time, so you must invest more and build your track record to surpass competitors.
Hire Top National SEO Services
National and local SEO differ in the target audience and the amount of competition that the business has to face. Despite the stiff competition in the national market, hiring top national SEO services can help your business website gain traffic. National SEO uses well-researched keywords to generate quality and valuable content, which organically improves website ranking on SERPs.

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