Email marketing is a branch of digital marketing that involves the communication and establishment of connections through emails. All with the aim of encouraging action from your receiver.

You should know email marketing is a modern way of communicating with your consumers and building your business. For every $1 spent, email marketing generates about $38 in ROI according to campaign monitor.

Email marketing is one of the most used types of online marketing making it thus powerful too in business. However, if not done well, you could end up flushing financial resources down the drain.

To make sure you are communicating successfully, your email message should be;

RELEVANT

SPOT ON

SENT AT THE RIGHT MOMENT

IN THE LANGUAGE THE RECIPIENT UNDERSTANDS

WITHOUT BROKEN LINKS AND ERRORS.

However, you need to know in building a business, email marketing is not just the only tool you should focus on. It’s an aspect of Digital Marketing, other tools like Ads, SEO, Web design etc work together with Email marketing to boost your business.

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