If you're looking for top SEO services in Canada, there are a few facts that you need to know. Firstly, search engine optimization must be no longer just about keywords and link-building. Today's SEO is about creating relevant content for your audience and optimizing it for search engines.

Secondly, many businesses believe they can handle their SEO in-house. While this may work for some companies with a dedicated team of experts, most businesses don't have the resources to stay on top of the latest trends and changes in the industry.

Thirdly, if you're not utilizing social media as part of your marketing strategy, you're missing out on a huge opportunity to drive traffic and increase your online presence. A good SEO company should be well-versed in social media marketing and able to create engaging content that will get people talking about your brand.