Recently Wells Fargo's survey indicates that 87% of US firms consider international expansion critical for long-term growth. Experts expect the trend of American companies seeking to establish a global presence to keep expanding and with a globalized society is absolutely critical. However, many companies have yet to explore international expansion, despite the growing number of US companies venturing abroad.

Expanding your business internationally offers a significant advantage by increasing your potential client base. Each new country you add can provide a new avenue for business growth and increased revenues. The FedEx Trade Index, a survey to SMB leaders, shows that businesses that engage in global trade experience faster growth and are more likely to hire additional employees than those that operate solely domestically.

The report shows that small businesses that trade in Europe reported an increase in revenue of 65%, while only 46% of those that do not trade reported a rise. Furthermore, businesses engaged in trade are 20% more likely to report hiring additional employees. The survey polled business owners and executives of companies with two to 500 employees.

When we look into this topic, partnering with a digital marketing agency with a diverse workforce and experience working with internationalisation projects globally is a great idea. They could help you with marketing and be your strategic advisors on many vital topics.

Why is partnering with a digital marketing agency from Lisbon a great choice?

Lisbon has recently become a startup hub with several initiatives to support entrepreneurship and innovation. With a growing ecosystem and a rise of startups, a considerable influx of foreign investment and talent has moved to this city, making it an innovation hub in Portugal. With such exposure and growth in critical skill sets, there has been an ever-increasing workforce quality. When we combine this better quality of work with lesser wages compared to other major cities like Boston and London, it becomes a fantastic choice for businesses all across the globe to partner with a digital marketing agency in Lisbon to handle their marketing and strategic areas of internationalising business. Professional agencies like CodeDesign, with more than decades of experience in helping businesses with their sales, business development and marketing, could be a huge helping hand for businesses all across the globe.

What are the pros of hiring a digital marketing agency from Lisbon?

Understanding of the European and American market
Traditionally Portugal has a strong multicultural background, developed for more than 500 years exploring the world. Portuguese have communities all over the world and strong implementation in the States of Massachusetts, Georgia and Florida. It’s not unusual to find portuguese that speak fluently 3 to 4 languages.

Today, a booming startup ecosystem and a bustling economy, Lisbon has become a fantastic city for businesses looking to enter the European and American markets. When we talk about the strategic location of Portugal, it is in proximity to the European and African continents. And, when we talk about the influx of foreign capital, primarily from American VC funds like Sequoia Capital, Bain Capital and more, there has been significant exposure to the American market and consumer insights. When we talk about Codedesign, they even have a specific office in Boston to better handle the US clients eager to take their business to the next level.


Lower pricing as compared to the San Francisco or London counterparts

Many companies face a significant challenge in the sky-touching costs of agencies from London, Paris, Boston, New York and other similar areas. Now, we understand that these agencies have to afford the higher cost of living and accommodation in terms of office space, employees and more. And these costs reflect in the total pricing they charge from their clients, which sometimes makes it challenging for companies to partner with these digital marketing agencies.

But, when we talk about Lisbon, the lower cost of living, excellent infrastructure and business-supportive policies have made it possible for local agencies to work with global brands at a comparatively lesser price giving a similar or even better service than those agencies based in the prime areas.

The digital nomadic lifestyle has brought talents from across the globe to Portugal.

Portugal is an excellent country in politics, economy, and safety. At the same time, amazing natural landscapes and a comfortable lifestyle have brought various digital nomads to the nation, further strengthening the country's skilled workforce. These experienced professionals further increase diversity, making it a perfect option for companies.

The increasing diversity of Portugal's workforce has made it an ideal location for companies looking to establish a presence in a multicultural environment. With the influx of digital nomads, Portugal has become a hub for creativity and innovation. These professionals work in various industries, such as technology, marketing, and the arts, contributing to Portugal's economy and cultural diversity.

High-quality services to help a business be more profitable

Digital marketing agencies have been in great demand for over a decade. Digitalisation has allowed businesses to provide products and services to various countries worldwide. And it is often a good practice to partner with agencies with experience in that culture. When an American company is looking to enter the European market, a digital agency from Lisbon could help with strategic advising and plans to enter the market. Also, as most Lisbon-based agencies operate for European and American companies and help them enter both these markets, they have immense experience and expertise in this field.

Regarding CodeDesign, they had to specifically open offices in Boston, Zurich, Manchester, Lisbon and Singapore to help companies internationalise and enter American, European and Asian markets.

Access to a network of partners and resources

By partnering with a digital agency in Lisbon, businesses can tap into the agency's expertise and network to expand their reach, improve their digital presence, and access valuable resources for internationalisation.

Regarding CodeDesign.org, their CEO Bruno Gavino is a Digital Transformation Advisor at Y Combinator and Board Advisor at GLC Group, CCLI and ILC. He is also the Board Advisor at Portugal Ventures. CodeDesign has been working with brands globally for around a decade, and this wide array of experience has brought them access to networks and resources that can help filling the gap between US and Europe.