When Givenchy first introduce sensory branding it was used to draw more customer attentions, sensory marketing/branding remains the powerful tactics in marketing as at today and the politicians are tapping into it for political advantages, sensory marketing is a powerful communication vehicle that allows you to feel.
What is sensory marketing?
A behavioral scientist at the University of Michigan, Dr. Aradhna Krishna defines it as “marketing that engages the consumers' senses and affects their perception, judgment and behavior.
How does it connect with politics?
Politics as a game of interest has been using factually every known marketing strategy to fight, canvas, attracts and to score Politics points over their counterparts. No doubt, the evolution of sensory campaign plays major role in this just concluded presidential election, Sensory branding is now becoming a strategy use for political gains and manipulations during elections time. When Tinubu picked Muslim - Muslim tickets, the first thing that come to mind is that he wanted to gain and attract northerners attention, the viral leak audio of Peter Obi is not a crime neither a sin, but a campaign strategy that belongs to sensory marketing, you cannot fold your arms and expect your opponent to beat you to flawless. If you don't see anything wrong in the Tinubu's MM ticket, then you shouldn't be bothered by Obi's "yes daddy" audio leak because both strategies are the same in nature.
Summary
I heard many people saying that obi's political career has just ended and I am wondering how? There is nothing in the audio that motivated religious war, all that I could passive is just "poorly" use of the sensory campaigns and why that happened? Probably because Labour party is not well structured to manage effective campaigns, A strategy suppose to do that for Mr Obi not that call, meanwhile Political campaign will continue to evolve as long as marketing is evolving.

Yes daddy