Does it mean Nigeria cannot manufacture her own jerseys for her players? Why was the contract awarded to Nike?! For what?!

I am sharing with you one of the many thoughts that keep up in the night - it is our deliberate economic submissions to the bidding of European capitalists who would never stop milking Africa.

On January 31, 2023 when the news of Elon Musk launching his Starlink internet services in Nigeria broke out, millions of Nigerians were happy and eager to embrace another imported, foreign product but for me, I was deeply saddened to see how Nigerians and by large Africans are willingly surrendering ourselves to neocolonialism.

We forgot too soon the evil that pale-skinned people, and in particular Europeans did during their invasion of the African continent because those accounts of their evil deeds have been purged from many books around the world, and in the word of Chinua Achebe, “until the lions have their own historians, the hunt will always glorify the hunter”. They have fairly succeeded in twisting history to paint themselves as the savior of the world, because they are the hunters re-writing history. We have forgotten their predatory actions of maiming, killing Africans, coupled with stealing and discrediting Africans’ inventions and now that they have come back as economic solicitors, we could not see through their BS lies and see truly that they are on our land for economic colonialism and slavery, perfectly branded as business opportunities.

How more daft can we be as a people?! How in the world is it possible that the clothes that the Nigerian Super Falcons will wear for their Women World Cup tournament is designed, manufactured and sold by a foreign designer – Nike?! What the heck can Nike manufacture that businessmen and businesswomen all over Nigeria cannot manufacture?! Nigeria is a goddamned country with 220 million people, so how is it possible that we have the capacity to locally manufacture exportable fossil-fuel based vehicles at Innoson Vehicle Manufacturing, exportable ProForce defense vehicles in Ogun State, bright and beautiful minds in the Northern part of Nigeria who locally manufactured electric vehicles, with millions of talented and resilient young people in our tertiary institutions, but we do not have any Nigerian clothing brand to easily dominate our local market and yet we still went ahead to give the contract to Nike – a company from a country whose former President once called us shit-hole citizens?!

You can continue reading on the blog.
https://voiceofpaul.com/nikes-economic-neocolonialism-in-nigeria/


#voiceofpaul #ElonMusk #Nigeria #racism #WomenWorldCup #Economiccolonialism #african

it is a sponsorship deal not a payment deal. we get the benefits they get publicity and jersey sales to populace

Patented:
it is a sponsorship deal not a payment deal. we get the benefits they get publicity and jersey sales to populace

Okay even with sponsorship, why can't we have a Nigerian brand that will have a partnership with out own football club?

voiceofpaul:


Okay even with sponsorship, why can't we have a Nigerian brand that will have a partnership with out own football club?

There partnerships between Nigerian brands and Nigerian clubs and the super eagles also.

Some of the local clubs have jersey sponsors now

Patented:


There partnerships between Nigerian brands and Nigerian clubs and the super eagles also.

Some of the local clubs have jersey sponsors now

Okay, in the bigger sense of it, I wrote the article to shed the light on the overdependence of Nigeria on foreign made goods. It's total rubbish.

You also need to understand that having the full ownership of the entire manufacturing and sales processes for the Jerseys should be domiciled that will keep on recycling the economic values created along the entire supply chain.

voiceofpaul

Nike paid the NFF in order to get the rights to be the kit sponsor. You can also pay the NFF more money than Nike in order to get the rights to be the kit sponsor.

voiceofpaul:


Okay, in the bigger sense of it, I wrote the article to shed the light on the overdependence of Nigeria on foreign made goods. It's total rubbish.

You also need to understand that having the full ownership of the entire manufacturing and sales processes for the Jerseys should be domiciled that will keep on recycling the economic values created along the entire supply chain.

I get you. The issue is that o Nigerian sports line can offer the kind of money that a Nike or Addidas would offer.

Local production is great but we can't compete in all sectors all the time. We must look at our comparative advantage and compete there.

Agric is one such sector, we need to stop exporting agro produce directly. We must do some processing and value addition before exporting.

Ever country imports some things, but should we be importing potato chips when we are said to be one of the largest producers or sweet potato or chocolate when we have(or had) a massive cocoa sector

Do we have any Nigerian Sport Wear brand. Where are even the clothing brands. Where are our brands of anything. We all glorify foreign everything. Today we are crying for exchange rate. Naira is not strong because government in Nigeria at all levels buys only foreign in everything. The day Nigerian government decides to buy Nigeria, that day, you will see all factories to manufacture everything will spring up overnight. Nigerian have the money to invest. But they will only invest if they have guaranteed patronage. The governments at all levels are the biggest buyers in the economy. The biggest buyers is the one who dictates the flow of the market. If leaders start visiting local tourist locations for holidays, everyone else will follow and more locations will spring up. But all they do is to promote foreign tours. And want the citizens to do otherwise. Na lie. It won't happen. We all here. 3million pieces sold for just 10k per one set gives you 30billion Naira. Meanwhile, NFF is getting less than 3billion or just 10%