Men and women frequently purchase identical everyday goods. However, studies reveal that due to the Pink Tax consumer goods promoted and advertised to women often cost more than equivalent goods offered to men.

Here are the main causes for the pink tax:
1. Many big companies think that women will spend money on certain products despite the price.
2. By differentiating some changes in the same products prices will be charged more.
3. More traffic means more pink tax.

To get more details on pink tax, visit The Voice Of Woman.