Does Your Marketing Pass This 5-Point Test?






Good marketing, whatever form it takes, always meets certain measures. That's what makes it good. This 9-Point checklist will help you determine if your marketing passes the test.







1. Does it focus on the solution or benefit you provide?

Too often ads simply list product or service features. Don't make your prospects work that hard to figure out how your product or service can help them. Tell them right away


2. Does it have one, clear message?

What's the one message you want to communicate? Make sure it's not laid down to rest in too much information or it may not get across.
Avoid using jargons that can counter your core message


3. Is it focused on one, specific group of prospects?

Do you know who you are talking (and marketing) to? Make sure your marketing is targeted at one, specific group of prospects - it's the only way to make sure you are communicating their needs.

4 .Is it written in language these prospects can relate to?

It is sometimes called( lingo )

If you want your message to resonate with your prospects, make sure it speaks to them, both in content and in the tone and language you use.

So use simple and easy to understand language they can comprehend, you are not trying to show your grammar skills or make your audience go in search of dictionary to get every word

Are you?




5. Do you have a precise objective for the marketing?

If you don't know what your marketing is designed to achieve, then how will you know if it was successful? Always have a plan and an objective for everything you do.

That way you would be able to track your result and know if it fully meet up to your expectations