Right now, I feel like I’m drowning.

I’m in the final frenzy of preparing for the launch week of my new print business book, The Pocket Small Business Owner’s Guide to Starting Your Business on a Shoestring.

I’ve learned a lot about book marketing since my previous print book, How They Started, came out, and I’m excited to apply some of the ideas.

In going through this process, I realized there are some basic questions all authors should ask themselves if they are preparing to publish a book, whether self-published ebook, print-on-demand, or physical, traditional press, fiction or nonfiction.

These questions provide a roadmap that will clue you in on whether now is a good time to put your book out, and will steer you to use what marketing time you have productively.

Ask yourself:

1. Who will care about and buy my book?
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