TECNO today announced a strategic partnership with the School of Design at University of Leeds to jointly advance the application of colour science to TECNO's multi-skin tone imaging system, which is to ultimately empower the imaging experience especially portrait on TECNO’s smartphones and strengthen its unique leadership across the industry.

With in-depth academic research, scientific analysis and consultation from authoritative experts in the field, the partnership aims to break down barriers to achieve more realistic true-to-life portrait imaging that results in a more inclusive photography experience for smartphone users of every skin tone from TECNO’s target markets.

TECNO has always been dedicated to capturing and celebrating the beauty of diversity from emerging markets, embracing the perfection of true skin tones and inspiring confidence through inclusive camera technologies.

This strategic partnership will leverage TECNO's cutting-edge technological capabilities and the School of Design at University of Leeds’ colour science expertise to further solidify TECNO's position as a flag-bearer for smartphones designed with every skin tone in mind.

The collaboration will focus on delivering scientific research and breakthroughs that advance multi-skin tone portrait imaging technology in smartphones. Extensive research will be carried out into how technological barriers, psychological barriers, and localized experience barriers can be removed in order to deliver more professional photography experiences that ensure everyone is accurately represented in photography whatever shade their skin.

The commencement of this exciting partnership will see even greater investment from TECNO in its multi-skin tone imaging system, with the brand and the School of Design at University of Leeds working together to further academic research and technological innovation in the field while establishing a new standard for cutting-edge multi-skin tone imaging.

The School of Design at University of Leeds, a renowned institution with a strong background in colour science, will contribute its academic and scientific support, laboratory data, and insights from authoritative experts and institutions in the research community. The university's in-depth research on skin tone and colour science places great importance on inclusivity and diversity to uplift and celebrate the beauty of true tones, and has gained recognition in both academia and industry, making it an invaluable partner.

Dr. Kaida Xiao, Technical Advisor of TECNO ColourScience of Skintone Image Technology and Associate Professor in Colour and Imaging Science in the School of Design at the University of Leeds, said: “Our involvement in colour and skin tone research has spanned many years, and I’m thrilled that TECNO is joining us to pursue further inclusivity-related research with a shared vision to create more inclusive depictions of beauty.

Academic research has a major role in meeting the needs of society, and through collaborations with leading enterprises like TECNO, we continuously discover new ways of implementing our knowledge.

We are delighted to be partnering with TECNO as their ambitions align perfectly with ours, namely advancing technologies that can enhance people's experience of life and contribute to greater inclusivity.”

As a consumer-centric brand, TECNO’s innovation is informed by local insights and demands acquired through extensive consumer research. In line with its “Stop at Nothing” philosophy, TECNO is dedicated to improving the smartphone experience for a global audience of every skin tone.

TECNO will continue to work with leading global organizations and institutions to break down barriers and establish new standards and technologies in the field of multi-skin tone portrait and colour science.

Tecno, steadily doing the most

Wow
Dem no dey stop at nothing true true

Nice one. This is good for we who can't afford high priced devices.

I love this

This is a great development that must always be cherished

TECNO just keep giving us the best

Shuregirl:
Tecno, steadily doing the most

TECNO CAMON 20 Doodle is beyond extraordinary. It Worth the price

DanyelAmeh:
Nice one. This is good for we who can't afford high priced devices.

No be lie. TECNO is doing well

saratackit:
Wow
Dem no dey stop at nothing true true

I can't just wait to get my Own TECNO CAMON 20 doodle. This is so outstanding

No lies. The brand is doing exceptionally well

AyodejiFelix:
TECNO just keep giving us the best

This is a great piece of news. This will strengthen technology innovation the more. Kudos to TECNO and the management of the University of Leeds

Good to know they are brining in HUMAN feelings for their innovations not one random AI work LOL

😎😎😎😎😎😎

All these kafirs and their lies 🤣🤣🤣🤣🤣🤣🤣

It's so unfortunate how these people mak substandard products and use lies to market them

Strive for a halal life

Yes

Yes! Enough of racist cameras/computers

Awesome

livebyday:
All these kafirs and their lies 🤣🤣🤣🤣🤣🤣🤣

It's so unfortunate how these people mak substandard products and use lies to market them

Strive for a halal life

You've been foaming in the mouth since morning, we understand that you're an Islamic terrorist, now kindly fork off.

To partner with Nigerian University is a problem. Our undergrads are not all coconut heads. Excite them with projects like these and they'll do wonders but no, they took it to the UK. Later, the yeye product will begin committing acts of racism. The Google Gallery app on my phone once categorized me as a gorilla. Imagine.

Techno getting better than iphone

U all be shouting brics abi bricks deni China still knows that the west and US still leads in too many things they lack

Ok

Rubbish
We’re here in Africa their biggest patronizers
Having many universities instead of them to maybe come to a university like unilag UNN or ABU to sponsor students carry out research and develop it but no, we Nigerians no We Africans are always just being used that’s it 🤦🏽‍♂️🤦🏽‍♂️🤦🏽‍♂️

Shoodboi:
To partner with Nigerian University is a problem. Our undergrads are not all coconut heads. Excite them with projects like these and they'll do wonders but no, they took it to the UK. Later, the yeye product will begin committing acts of racism. The Google Gallery app on my phone once categorized me as a gorilla. Imagine.

seriously oo we have brainy students
But wait 😂categorized u as a gorilla?💀💀well ain’t u from the zoo💀

aklid:
seriously oo we have brainy students
But wait 😂categorized u as a gorilla?💀💀well ain’t u from the zoo💀

That's another angle

Shoodboi:


That's another angle

indeed😂😂😂😂