Google AdSense was my first incursion into the world of contextual advertising and getting paid per click instead of per sale via affiliate links.

This was way back in the early 2000s.

A time when AdSense was the only game on the affiliate marketing block.

These days they have multiple competitors, many of them now outpacing Google’s offering.

The first issue is that AdSense is notoriously difficult to get approved for.

But more importantly, is that it’s become very difficult to earn a full-time income from just AdSense alone.

This is down to their RPM (rate per mile), which is basically how much money you can earn from 1,000 visitors.

In the good old days of PPC affiliate marketing RPMs of $30 were pretty common.

Outbrain accomplishes things a little bit differently from pretty much any of the other pay-per-click affiliate programs listed here.

Most of these programs focus on having you host ads on your site, getting paid for each click.

But Outbrain also allows publishers to purchase ad space from other affiliate publishers on the network.

So it holds a lot of promise for advertisers and affiliate marketing publishers alike.

Which is probably why they’ve managed to stay in business for almost two decades now.

And also why they get to work with companies like 3M, Lego, Merck, Panasonic, Disney, and IHG, for example.

Ezoic emerged as a rival to Google AdSense way back in 2010.

A decade later Ezoic has started to enjoy a surge in popularity among affiliate marketing publishers, especially those with huge content sites.

So why are they swapping over to this PPC affiliate program?

The most obvious reason is that Ezoic offers a vastly improved RPM when compared to AdSense or even Media.net.

You can earn up to $15 per 1,000 visitors, putting it on par with many popular affiliate programs.

But your website needs to get 10,000 unique visitors per month at the bare minimum.

Ezoic also focuses on optimizing ads on your site via machine learning (at least they didn’t call it AI), so you won’t have to fiddle with the manual placement of ad blocks.


Media.net is usually the foremost port of call for affiliate marketing publishers who want to make more as a PPC affiliate.

Most newbies use AdSense as their default setting when trying to monetize their website.

It then takes them months to figure out they could potentially double their income by signing up with other pay-per-click programs.

Like Media.net, for illustration.

The increased earnings are made possible because they pull ads from the Yahoo Bing Network.

Plus, you don’t need to ditch AdSense to use Media.net – their ad units will happily co-exist on the same page.

Which is usually what experienced affiliate publishers do to earn more from each click.

In terms of RPM, this platform offers upwards of $10, but you might earn more if you blog on topics like credit cards, personal finance, etc.

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