1. "What inspired you to explore our brand today?"

2. "How would you describe your ideal experience with our product/service?"

3. "Which of our features resonates most with your needs?"

4. "In your opinion, what sets us apart from competitors?"

5. "How did you first hear about our brand?"

6. "Can you share a recent positive experience with our brand?"

7. "What improvements would make you more likely to recommend us?"

8. "Which social media platform do you engage with the most?"

9. "What content format do you find most appealing – videos, blogs, or infographics?"

10. "If you could change one thing about our website, what would it be?"

11. "Which of our products/services do you find most valuable and why?"

12. "Do you prefer personalized offers or broader promotions?"

13. "How do you usually stay informed about industry trends?"

14. "What challenges do you face that our product/service could help solve?"

15. "Would you be interested in exclusive access to upcoming features or events?"

16. "What emotions or feelings do you associate with our brand?"

17. "How likely are you to share your experiences with our brand on social media?"

18. "What motivated your most recent purchase decision?"

19. "Which influencers or thought leaders do you follow in our industry?"

20. "If you were to describe us in three words, what would they be?"

here's a questionnaire tailored for a copywriting brand:

1. **Introduction:**
- Name of the Client/Organization:
- Contact Information:
- Briefly describe your business and industry:

2. **Copywriting Needs:**
- What specific copywriting services are you looking for? (e.g., website content, product descriptions, marketing emails)
- Are there any particular themes or tones you want in your copy? (e.g., formal, conversational, playful)

3. **Target Audience:**
- Who is your target audience? Describe your ideal customer.
- Are there any specific demographics or psychographics you want to be considered in the copy?

4. **Brand Identity:**
- How would you describe your brand in three words?
- What makes your brand unique or different from competitors?

5. **Key Messages:**
- What are the key messages you want to convey through your copy?
- Are there any specific points or features you want to highlight?

6. **Competitor Analysis:**
- Who are your main competitors?
- What do you like/dislike about their copy or messaging?

7. **Style Preferences:**
- Are there any specific styles or tones you prefer in your copy? (e.g., formal, casual, humorous)
- Do you have any examples of copy you admire?

8. **Medium and Channels:**
- Where will the copy be used? (e.g., website, social media, print materials)
- Do you have any specific requirements for each medium?

9. **Call to Action:**
- What actions do you want your audience to take after reading the copy?
- Any specific calls to action you have in mind?

10. **Deadline and Budget:**
- What is your preferred timeline for completing the copywriting project?
- Do you have a budget range for this project?

11. **Feedback and Revisions:**
- How would you like to provide feedback on drafts?
- How many rounds of revisions are you expecting?

12. **Additional Notes:**
- Is there anything else you would like to share or emphasize about your brand or project?

Remember to customize these questions based on the specific needs and context of the client or organization you are working with.