What do you call a mobile marketing analyst who can't explain why their latest campaign failed? Lost in data.


Seriously, mobile marketing analytics are important to your business. And understanding how to interpret the data would give you better results.

Mobile marketing analytics involve tracking and measuring key metrics, which are essential to assess the effectiveness of your campaigns and make data-driven decisions. Here are some critical metrics to take note of:

1. App downloads
2. App installs
3. Active users
4. User retention
5. Session length
6. Session frequency
7. In-app engagement
8. Conversion rate
9. Average revenue per user
10. Customer lifetime value

Culled from Zedi Africa's article on Mobile Marketing Analytics: https://medium.com/@zedipadi/mobile-marketing-analytics-and-why-it-matters-d22ad85e5bd2

Zedi Africa(www.zedi.africa) is a globally recognized marketing tech agency focused on helping startups scale growth in Africa and globally. You can learn how to create your mobile marketing strategy by reading the article. Hope this helps!

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