Apple unveiled new MacBook Pro and iMac computers, along with three new chips to power them on Monday. The company announced a redesign of its graphics processing units (GPU), a critical component of the chip where Nvidia holds a dominant position in the market.

These new computers and the M3, M3 Pro, and M3 Max chips were presented during an online event that heavily catered to professional users.

In the United States, the 14-inch MacBook Pro laptop will have a starting price of $1,599, while the 16-inch version starts at $2,499. The new iMac desktop, featuring the M3 chip family, starts at $1,299. Some of these products will be available for purchase next week, while others are scheduled to ship later in November.

Apple has experienced a resurgence in its Mac business, with its market share nearly doubling to approximately 11% since 2020 when it transitioned away from Intel and began employing its custom-designed chips as the core components of its machines. This information is based on preliminary data from IDC.

As a part of its emphasis on business users during Monday’s presentation, Apple also introduced a new secure screen sharing feature that enables remote access to their machines.

Apple’s proprietary chips, incorporating design technology licensed from Arm Holdings, have bestowed its Mac computers with superior battery life and, in certain applications, outperform machines running on Microsoft’s Windows operating system....


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