It can happen in a flash: an early red card, an injury, and a loss of the ball... such events can completely turn a game around. Outsiders suddenly become favorites and a surefire bet is in danger of turning out to be a rout. All of this has a big impact on sports betting odds, at least now, thanks to live betting at non-GamStop bookmakers.
Live betting at non-GamStop bookmakers was introduced to give players a way to bet on a dynamic event, with game-changing events keeping the odds moving. This gives sports betting and the betting strategy behind it a completely new dimension. But who updates the betting odds live during the game?
And how do certain game events influence the degree of live odds change? The art of the non-GamStop bookmaker is to minimize its risks while continuing to offer attractive odds for the gaming community. This is sometimes easier said than done - especially with live sports betting, where the unexpected can drive up the winnings.
If the third-tier club takes on the Premier League side in the FA Cup, you can hear the outcry from online bookmakers across the country who will now have to adjust their betting odds live.
What Are Live Betting Odds at Non-GamStop Bookmakers?
We all know about non-GamStop sports betting odds that are set before a ball is hit, kicked,

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or holed, but what happens after the game starts?
Technological advances have made live sports betting possible, where mobile players have access to the constantly changing range of betting odds as the sporting event unfolds. The best betting providers and their creative minds have discovered a new, intelligent way to generate additional sales.
In the “good old days,” to borrow a saying, sports bets were accepted before the start of a sporting event and that was that. Now players in live sports betting can place their bets until the final whistle, the conversion of the match point or the last putt. For a bookmaker these are possibilities - and risks; the precise calculation of the live betting odds is crucial here.
This can be clearly illustrated using the example of a football game. So much can happen in 90 minutes, a team can look like a sure winner and find themselves behind a few minutes later. Team A may have been the big favorites before kick-off, but what happens if they're one goal down at half-time? Or if the best player is carried off the pitch injured after a quarter of an hour?
As a result, the chances of victory are impaired and the opponent gets the upper hand. The betting odds during live sports betting attempt to accommodate such changes and allow players to take advantage of such phases of a sporting event. As the flow of the game fluctuates, the betting offering also changes.
How Are Betting Odds for Live Sports Calculated?
To understand how winning odds are determined during a live bet, we must first understand how sports betting odds are calculated before a game begins. As many sports fans know, different events are not equally likely. For example, if Manchester City plays against Hull City, the probability of the home team winning is not 33 percent, nor is the probability of the away team winning or a draw. We know this from experience.
Let's make this assumption: we believe Manchester City has a 60 percent chance of winning, a draw occurs 30 percent of the time and Hull City wins one game out of ten. This is the explanation of how betting odds are calculated. In betting jargon, it looks like this:
Manchester City (1/1), Hull City (5/1), draw (2/1)
These betting odds show that Manchester City has a chance of winning one out of two games (50 percent), Hull has a chance of winning one out of six (16.6 percent) and a draw occurs in one out of three games (33.3 percent). But here is the crucial difference: If these three probabilities together add up to 100 percent, then this would be a “perfect world” and the online sports betting provider would not earn anything!
Result Probability of outcome
Manchester City win 50% The probability of Manchester City winning is 50%
draw 16.6% The probability of a draw is 16.6%
Hull City wins 33.3% The probability of Manchester City winning is 33.3%

Instead, an overall probability of around 108 percent is used to ensure that the non-GamStop bookmaker will make a profit regardless of the outcome. Keeping this in mind, we can see the building blocks that are used to develop the odds during live betting. The events that influence the live betting odds differ depending on the bet, but when calculating the odds, a “margin” is always included for the bookmakers without GameStop which is typically seven to ten percent.
Who Creates the Odds of Live Betting at Non-GamStop Bookmakers?
The lucky ones who calculate the live betting odds are called odds investigators. Your ultimate goal is to minimize the risk on an event or bet to the advantage of the bookmaker not on GamStop. They do this by setting sports betting odds exactly according to the presented method, taking the profit margin into account. But the offers for live sports betting must of course also be attractive for the bettor.
Players especially sports betting professionals with appropriate mathematical knowledge can recognize whether the betting odds offered are fair and reflect realistic probabilities. In addition, there are now enough sites that compare betting odds - most of them are updated “live”. A player can therefore place his bet where he gets the best live odds.