My attention was caught on Facebook by an issue concerning a Parfait vendor claiming to make 11MILLION NAIRA on Parfait in a month. 🧐


Then, I took my time to read hot takes concerning the matter.



The question is, can it be true or not? We never know.



We always doubt the authenticity of a business owner in Nigeria when it comes to sales.


Not just "sales" but the type that leaves jaws dropping.


I mean, how do you make 11 million naira on Parfait?


Do you mean, Parfait? When was the last time you bought a cup of parfait?



I am sure many people are still trying to remember the last time they did and some have never tasted parfait ever.

I mean, never!



But then, Nigeria is a home to over 250 million people and out of that, over 100 million are within the adult age group who may likely have stumbled upon parfait before.


What if the parfait vendor had done her homework to study a group of Nigerians and had mapped out her marketing strategy and of course, invested to be able to achieve that?



We may never understand that though.





As a business owner in Nigeria, if you have mastered the art of selling, nothing is impossible.



In all of these, ensure that while you are enjoying that parfait, you are also saving towards being a home-owner, right?



My name is Dennis Isong and I help Nigerians in diaspora invest in properties in Lagos, stress-free.

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