Presidents of nations by the nature of their jobs are busy and overloaded therefore cannot be everywhere at every issue. That is why they have ministers, advisers and handlers that help them to bring their visions, dreams to fruition and reality. President Goodluck Jonathan without exception needs sophisticated men and women especially at Aso Rock that can play vital and concerted roles in managing crisis and formulating strategic blueprints; a powerful public relation team that can avert any unseen circumstance including unexpected crisis, thereby keep the affairs of the presidency floating.

President Jonathan needs visionary team in Aso Rock that can aid the presidency to convey his vision of Nigeria to the global village. The presidency has a number of good spokespersons and public relation practitioners at Aso but more must be done to bring in more handlers that have global outlook. Global citizens of Nigerian heritage that can speak the international language of diplomacy that can be easily be comprehended by the entire world. Needed are those with touch of local inputs and trappings; simultaneously transmitting global significance.

As an emerging and a frontline African nation, Nigeria has become an active part of the economic-scio global village. The strategic importance of Nigeria has grown tremendously that she must be prepared and become seasoned on how she go about doing her business; especially on how she reacts to events and the mechanism on the effective communication to the rest of the world. The presidency is the mouthpiece of the country and any utterances coming from Aso Rock are analyzed by the rest of the world especially investors and diplomats. It is important that the spokesperson and those in the affairs of communication in the presidency understand crystal clear that the rest of the world hangs to every inch and breath of words they said and every press release they issued. The consequences of the words and press releases are numerous; they have monetary and quantifiable ramifications.

These can radically affect the image of nation, the strength of naira in the exchange market and determine the rate of influx of foreign investors. The bottom line is that words and press releases have great meanings and cannot be taken lightly. The process and procedure, the method and mechanism that a nation handles events show how sophisticated and grown a nation has become. That in turn will determine on how much trust that other nations and investors repose on the nation.

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Apart from the security infrastructures set up by the administration to defeat and bring to an end to this ugly situation (DESTRUCTION OF LIFE AND PROPERTY)  spurred by Boko Haram, effective communication and public relation are quite essential condiments in victory over Boko-Haram-ism. It is important that the government should effectively convey to the citizens what the administration is doing inorder to arrest the ugly situation of bombing that cheapen lives and destroy properties. When the people becomes more confident on the apparatus and methodology employed by the government they become co-partners in the battle by projecting confidence and lowering the fear of the Boko Haram, which is the main intention of the group in the first place. The most aggressive tool employed by Boko Haram is fear and which impel the citizens to lose confidence in the government to protect them.

The global community particularly the trading partners, diplomats and investors must be reassured by the government that Nigeria is safe for investment by constantly communicating to them through media and other outlets . The economic growth of the country can be hampered when investors are shaded from the progress made by the government and they might recall back capital and investments. Therefore the government spokesperson will constantly if not daily engaged in the business of confidence-building and assurance.

The handlers and spokespersons at Aso Rock must be willing at all time to reassure Nigerians and the world that Nigerian government is on top of the situation. The more the people hear it, the more it boosts their trust in the government. That in turn will stimulate the government's sensibility and the leadership becomes more encouraged that the people is behind them and Boko Haram days will be numbered.  Handling and managing crisis commenced with effective communication by keeping people in the light and never allow the opposing force to win the battle of instilling fear to the masses.

http://www.groundreport.com/Politics/Nigerian-Presidency-needs-more-sophisticated-handl/2943417